The digital world has changed marketing forever. Organizations have many tools at their disposal to grow their business.
One very simple and effective tool is autoresponder, which automatically sends out emails at the times and with the content of your choosing. Once you have a customer’s email address, the autoresponder program “automatically responds” at predetermined times to that customer with specific content.
You can create separate groups of customers to receive different message. Some examples might include: a welcome note with basic information for first-time visitors, an educational or informational email series for returning customers, or a list of frequently asked questions for prospects.
As you can imagine, the possibilities for keeping in contact with your customers are endless.
Here are six reasons why you should use autoresponders:
1. Convert first-time website visitors into loyal subscribers with a series of sequential emails.
When people search for information or products on the Internet, they hopefully will land on your website. Don’t let that be a one-time contact with you. Instead, offer visitors something in exchange for their email address. For example, they may want to download a free ebook or take advantage of a free consultation, trial offer, or some other freebie. To receive these offers, they only need to submit their email address to subscribe to your newsletter, be notified of sales, promotions, special events or any news you have to pass along. Once a visitor has subscribed to your site, you can maintain contact and build loyalty through subsequent messages delivered by autoresponder. They always have the option to opt out, but your goal is to keep them interested so they won’t.
2. Activate an automated marketing system that saves time and money.
Manually sending out emails once or twice a week or in whatever time frame you choose, requires your or a staff member’s personal attention. Managing a massively long email list can be a daunting task. An autoresponder program takes care of all of that – it stores the email addresses and sends messages to every address at the specific date and time you desire. You only need to decide on the content for each email, write them, and put them in the sequence you need. Once that’s done, your and your staff’s time is freed up for other tasks. You save time and money.
3. Stay in touch with clients.
People who like to do business with you will likely do business with you on a regular basis, especially if you have products or services that they purchase frequently. An automatic messaging system communicates regularly about your products and services and reminds your customers it’s time to reconnect, particularly when you offer a discounted rate or special offer! It’s the best way to notify and remind your customers that you’re here and you have what they need.
4. Invite people to revisit your website to find great content.
Use an autoresponder to direct your customers to your blog, website, video channel, or the series of article you write. Directing customers to other sites you maintain gives your business a bigger presence among your competitors, and shows that you’re serious about what you do, what you know, and what you offer. Depending on the type of content and message your customers read or peruse, an autorepsonder message goes out to them with specific information on their interests.
5. Increase your bottom line or meet strategic goals.
But wait, there’s more! As with any business or nonprofit, you keep tabs on your customer base – where they live and what they’re interested in. Autoresponder programs have built-in measuring capabilities, which record all kinds of data about your customers, such as:
- where your subscribers are located
- which information they most often read
- the time of day your subscribers are most likely to read your messages
- the number of new subscribers each day
Once you have customer profiles, you have a handle on the kind information future messages should contain and when they should be sent.
6. Strengthen awareness about you and your brand.
In you emails, you brand yourself and your company by adding your logo, your tagline, your physical address, your phone number, and anything else you want to emphasize to your subscribers about your business. Every autoresponder message will look the same, with your company colors, your font, your style, your brand.
Need help developing an autoresponder? Contact the team at Hook PR Group, a Constant Contact Solution Provider. Send us an email or call 302.858.5055.