About hprg

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So far hprg has created 5 blog entries.

Are you a changemaker?

The real leaders of the world usher in changes that improve society and raise the quality of life for everyone. These leaders are changemakers. They think outside the box and implement new approaches and methods to deal with complex challenges. Their compassion and innovation are the seeds of social change. But what does it really [...]

Use your ‘About’ page to deepen interest

Website visitors love “About” pages, which offer great opportunities to arouse the interest of prospective customers and make authentic connections. Ironically, though, the About page is one of the hardest to create. The natural inclination is to build your case about why your organization is so wonderful, detailing all of your team credentials and accomplishments. [...]

Do you relay a clear brand message on your home page?

Your website’s home page is your organization’s virtual business card. It is your visitors’ first impression, and perhaps your only opportunity to connect with a potential client. An ideal website home page message should entice your visitors to keep learning more about you. The home page must grab and keep visitors’ attention with language that [...]

A quick and easy guide to empathy mapping

Jill is a single mother of two. Her administrative job keeps her at her desk all day. A creature of habit, she continues to eat the same high-calorie fast-food meals that she did in college. Her clothing size has increased steadily over the past 18 months. Bob is a recently retired music teacher. For 30 [...]

Give your website a mini usability makeover to improve its usefulness

You spent a lot of time and money developing your website. It should work for you every day, 24 hours a day, attracting consumers to your business or organization. But does it? Is it clearly explaining what you do? Does it entice customers or clients to read through the information? Does it invite and encourage [...]