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Our vision is to develop marketing campaigns that honor the depth and diversity of humankind and elevate organizations making the world a better place. If we can develop a specific blog to help you reach your goals, please write to us at info@hookpr.com.
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How to use data for nonprofit storytelling impact
Download Right Now: The Ultimate Guide to Engaging and Effective Annual Reports Rows and columns of numbers are important to a nonprofit’s finances, operations, and impact – but standing alone, they’re hardly compelling for outside audiences. However, using data strategically to help support your marketing program can create [...]
Hook PR & Marketing expands leadership team
Jessica Bell, Patricia Rivera, Dora Jane Barwick Multicultural marketing firm is growing to serve nonprofits throughout Mid-Atlantic Hook PR & Marketing, the region’s premier multicultural marketing agency, is growing its leadership team as it expands to serve more clients across the Mid-Atlantic, Founder and CEO Patricia V. [...]
How to get started with nonprofit translations
Why should our nonprofit translate content? An important way that nonprofit organizations can inspire change is by communicating information to potential clients in their native languages. While English may be the majority language of the United States, many immigrant communities use other languages in everyday life. One-fifth [...]
WRDE series spotlights Hook’s Patricia Rivera
In light of Women's History Month, WRDE highlighted four women leaders on the Delmarva peninsula throughout the month of March. One of those women is Patricia Rivera, the founder of Hook PR & Marketing.
Build a vibrant culture of brand storytelling
A wise Hopi once said, “Those who tell the stories rule the world.” More organizations are turning to strategic storytelling because, in our technology-driven era, the bare facts about a company do little to help it stand apart and succeed. You can tout your features and benefits, [...]
4 ways to assess your website effectiveness
Websites can make a great first impression, or they can put off potential clients who look elsewhere. Clients often judge organizations by what they see just on the home page. These four questions will help you evaluate your website effectiveness. 1. After viewing your site, do potential [...]
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