As a nonprofit organization, you maintain a presence in the public eye. You constantly reach out to potential donors and those that need to hear your message or use your services. But are you seeing results from your efforts?
A new marketing campaign may help carry your message farther and wider. These tips will help you stay focused.
1. Know the exact audience you want to reach with your nonprofit marketing campaign.
As you plan a new awareness campaign, start by clarifying a few key messaging components. Narrow and define your audience to those who need to hear your message. Are they teens or seniors, men or women or immigrants of a particular type? Don’t try to cast your net to a broad audience; you’ll get more results if you tailor your message for those you want to reach. [Read more…] about 6 quick tips to build a nonprofit marketing campaign