Unsure about your brand messaging?

A brand strengthening journey will help you identify your distinct brand promise, attract your ideal clients, and nurture enthusiasm about your organization.

 

Your brand is your story. If you’re not sure about the distinct promise you’re making to clients and supporters, they’re less likely to care about what you do.

To craft your master brand story, you must simplify your positioning and make it relevant to the people you want to reach. We call it “Going on a Fishing Expedition.” At the end of this brand strengthening journey, we’ll return with a huge catch: your Brand Messaging Map. In a single document, you’ll have your most important brand messaging attributes.

Gain clarity and confidence in your overall marketing

to develop an effective brand messagingstrategy, we’ll explore your competition, your mission and your ideal clients.
The goal is to create a narrow enough message that reelsin the right clients or donors. With a clear target, it’s much easier to determine what problems they might have that you can solve–and how you can help them achieve their goals.

Your Brand Messaging Map
contains in one document, your:

  • Purpose: Mission and core beliefs

  • Prospects: Characteristics and pain points of ideal clients

  • Personality: Archetype of your organization, including voice and tone

  • Past: Micro-story of who started the organization and why

  • Proposition: Explanation of how you solve your customer’s needs

  • Pillars: Key differentiators that define your organization

  • Promise: Commitment you’re making to your clients

  • Pitch: The 30-second elevator pitch for easy networking

APPEAL TO THE PEOPLE YOU WANT TO REACH

With your brand messaging well documented, you’ll no longer have to worry about how to describe your
organization and services on a website, news release or grant application. You’ll be able to use a consistent tone
and message across all your collateral, website and social media platforms.

You’ll easy explain:

  • Who needs your services

  • What differentiators and values make you stand apart, including your brand personality

  • What problems you solve – and how you do it better than your competition does

  • Why prospects should trust you and work with you

  • What your brand promise entails

  • What success looks like for your clients

In addition to your Brand Messaging Map, you will receive either a:

  • A branded rack card or digital sales sheet that conveys your compelling new message

  • A 30-second elevator pitch to use for networking or sales calls

Download our branding workbook

To differentiate yourself from your competitors, you must clearly articulate what you do — and your all-important “why.”  This workbook will help you gather all your important branding elements into one document.

Download Here

Every organization has a great story to tell. What’s your hook?

Since 2007, Hook PR & Marketing has helped changemakers throughout the Mid-Atlantic reel in success with strategic marketing messages and brand building campaigns in multiple languages. Schedule a free consultation to discuss your goals.

Schedule a consultation or fill out the form below.

Ready to build your brand? Let’s chat

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