How to engage readers with plain language

Gobbledygook. That’s one word to describe language that is hard to understand and unapproachable. Yet that word sums up the result when marketers and other communicators use convoluted language. Content presented in clear, plain language benefits your organization by helping you connect with clients directly and personally. If your content is easily readable and understandable, [...]

Do you know the 3 stages of your buyer’s journey?

Are you providing content that is relevant and helpful to clients as they search for information about services you provide? Termed the “buyer’s journey,” marketing professionals have defined the three distinct stages of the buying process — awareness, consideration and decision. Knowing the three stages will help you hone your marketing content so that you [...]

Develop an email marketing strategy in 10 steps

Some email marketing providers make it so easy to send out enewsletters that many people do so without first crafting a strategy. As a result, their campaigns are ineffective or difficult to sustain. An email marketing strategy is one of the most important — and the most overlooked — elements of a successful email marketing [...]

5 reasons why email marketing is a power tool

You’ve used them all your life — a hammer, screwdrivers, nails and a measuring tape. But when you want to get quicker results, don’t you find yourself grabbing a power tool? The same goes for marketing a business or a nonprofit. You wouldn’t want to launch a new marketing project without making use of the [...]

6 questions that lead to a content strategy

When it comes to marketing, are you a sailor who boards a ship without a rudder or a compass? The voyage may be exciting. But do you always get to where you want and need to go? As you start to think about how you will reach more prospects and clients in 2017 with your [...]

5 tips to create content like a journalist

The techniques of a brand journalist have become a more respectful way to communicate with today’s informed customers and reap positive results. Brand journalism focuses on the consumer and provides truthful and interesting content that gains the customer’s trust. Developed just in the last decade, brand journalism departs from outdated methods that target a wide [...]