We take a multimedia approach to building your brand and inspiring change.
Nonprofits and government agencies deserve a marketing partner that understands their mission and needs. Through a combination of journalistic storytelling, marketing savvy and multilingual skills, Hook PR Group can create and manage multimedia campaigns that will reach cross-cultural audiences while delivering the best value for every dollar in your marketing budget.
Our Delaware content marketers develop multimedia messages — and entire awareness campaigns — delivered through websites, microsites, social media campaigns, public service announcements, videos, media outreach and enewsletters. Here are examples of Delaware organizations we serve and the diversity of our work
Building public awareness about a stellar private-public partnership
$tand By Me, an initiative of the state of Delaware and United Way, helps Delawareans gain control of their finances. Through news releases, public service announcements and social media marketing, we have built public awareness of the organization’s programs and its many success stories. Some of the material was created in or translated to Spanish and Haitian Creole to better reach traditionally underserved populations.
“Since we started working with Hook, I’m hearing things like, ‘$tand By Me is everywhere.’ They have truly put us on the map,” says Mary DuPont, the organization’s director. “They’re creative, imaginative and responsive. They bring great ideas, so I can focus on doing my job.”
Educating high school students and parents about financial aid
The College Funding Project, a partnership of $tand By Me and the Delaware Higher Education Office, works to help all high school seniors find money for college.
Hook developed a multitiered campaign called “Get in the Game: Prepare for College” that encouraged families to learn more about how to finance a college education. For families, we built a bilingual website to provide easy-to-understand information on how the aid process works. We promoted it through collateral material, public service announcements, news releases and social media, as well as evening events held at every public high school in the state, where families could work with trained specialists to fill out the Free Application for Federal Student Aid (FAFSA) for their children.
For educators, we created a downloadable marketing tool kit filled with essential information about the financial aid process and materials to promote financial aid workshops at their schools.
These efforts helped the project expand its reach from 3,500 families in 2015 to nearly 6,000 families in 2016 and to increase the FAFSA completion rate for eligible high school seniors from 41 percent to 50 percent.
Using online tools to help connect with students and their families
The Delaware Higher Education Office needed to rebuild its Delaware Goes to College website. We started the project with an audit of all published content to identify what to keep and what to discard. The result is a website that is more informative and easier for parents and students to navigate. In addition to creating the website in both English and Spanish, we created an introductory page in Haitian Creole.
We also transformed the Delaware Scholarship Compendium, a printed list of scholarship programs open to Delaware residents, into a searchable online document on a stand-alone website. To promote the availability of the compendium online, we created videos in English and Spanish to share on social media.
Visits to the main website increased by more than 300 percent, and more than 20,000 visitors checked out the scholarship website in its first six months.
Raising visibility and winning accolades with a statewide PR campaign
Telamon Delaware has been operating Head Start programs in Delaware for 50 years, keeping a low profile for much of that time. In conjunction with its golden anniversary, Telamon Delaware implemented a new strategic plan and sought assistance to raise public awareness of its successes and its expertise in early childhood education.
Our content marketers created a campaign that included a new website, videos, media outreach and social media management. The content focused on the organization’s successful track record and its role as an ally and mentor for low-income parents who want to build stable lives for themselves and their children.
The campaign resulted in Telamon Delaware receiving a congratulatory proclamation from the governor, extensive media coverage and a steady increase in social media engagement.
Going beyond translations to promotion in the national Hispanic market
The Amputee Coalition is a national organization dedicated to empowering people affected by limb loss to achieve their full potential through education, support and advocacy and to promoting limb loss prevention.
For 13 years, Hook has provided translation services to the Amputee Coalition, helping the organization build an extensive library of helpful information for its Spanish-speaking clients across the United States and around the world. We also selected photos and designed the organization’s guide to help Spanish-speaking individuals adapt to limb loss. To promote the availability of these translations, we have distributed press releases on a Hispanic newswire, garnering widespread national attention for the coalition.
Our team of Delaware content marketers can build and manage multimedia campaigns that meet your budget. Contact us for a free consultation, 302.858.5055.