Promote your organization in a cost-effective and powerful way
While direct marketing, social media and advertising are crucial to your mission, media coverage raises awareness among a wider audience.
A press release published in print and online news sources informs potential clients and supporters of your current activities and efforts. Because your story is published in a neutral source, your organization gains a greater degree of credibility.
Feature-style news releases are excellent for promoting your organization in new and familiar print media.
The experienced storytellers at Hook PR Group go beyond traditional methods by crafting releases ideal for newspapers and news services. They tell who you are and what you do in a fresh, creative style that captures the reader’s interest. We’ve worked in Delaware newsrooms and at national newspapers; we know what editors, reporters and readers like.
Since you can also display the same text on your website, our keyword-rich content improves your list place in search engines like Google. We take advantage of search engine optimization – or SEO – and carefully choose the right keywords to help people land on your page when looking for services.
We deliver comprehensive press release services that involve a strategy and solid messaging.
An effective public relations campaign that builds a strong, positive reputation for an organization must start with an overarching communications strategy that maintains consistent messaging. A core message platform is the cornerstone of any communications strategy.
We can help you develop messages for the media and arrange interviews with reporters, offering targeted messaging that clearly identifies your organization. This strategy should also include social media outreach as part of an overall mix of communications vehicles.
Our press release packages offer a comprehensive but hassle-free approach, with services that include:
- Monthly meetings to discuss story ideas and tactics
- Press release development
- PR photography sessions
- Direct pitching to specific media
- Distribution to tailored media list
- Online distribution of releases
- Social media integration
- Monthly coverage reports
- PR advice and guidance
- Public service announcements
- Creation of electronic and print media kits
Let’s meet to discuss how public relations strategies can boost public awareness of your organization. Send us an email or call 302.858.5055.