Your stakeholders need to feel emotional and intellectual connections to care about your cause. They want to see your mission in action. Storytelling is crucial to better educate clients, share successes with donors and spark action.
Hook’s experienced storytellers will help you identify the stories that capture attention, spotlight inspiring characters, describe their conflicts and celebrate their achievements.
We’ll assess your work and develop a strategy to tell better, bolder stories. You’ll improve your overall marketing efficiency and effectiveness. The process involves:
1
Discovery Meeting to understand your current marketing as well as your goals and objectives.
2
Storytelling Audit to review your approach and identify opportunities.
3
Competitive Landscape Analysis to analyze your competitors’ marketing strengths and weaknesses.
4
Core Messaging to strengthen your organization’s narrative and weave it into all stories.
5
Ideal Client Persona, based on interviews of five clients and donors, lets us fine-tune messaging to speak to their needs.
6
Mid-Point Meeting to share research and ensure we are on the right track.
7
Customer Journey Map follows the marketing hourglass philosophy focused on moving clients and donors through the phases of the buyer’s journey: know, like, trust, try, donate, repeat and refer.
8
Editorial Plan to build a content strategy for the next 12 months. You’ll know how to identify stories that attract attention, showcase inspiring characters, outline their conflicts and acknowledge their successes. We’ll tie together research, focusing on channels, content and cadence for the next year.
9
Priority Growth Recommendations to pursue the highest-impact activities you should implement.
10
Final Presentation to map your marketing and storytelling. You’ll have options for putting our recommendations into action: We’ll teach you how or do it for you.
This package spans 30 to 45 days. It includes three meetings and brand storytelling training for you and your team. If you need help executing on a marketing plan, we also offer customized, monthly marketing packages.
The Delaware Alliance for Nonprofit Advancement (DANA) partnered with Hook in 2016 to help share its story through custom products and services. The most recent example of our work is the 2021 DANA annual report, “Enhancing Our Impact.” To make the report widely and easily available, we created:
Since 2007, Hook PR & Marketing has helped changemakers throughout the Mid-Atlantic reel in success with strategic marketing messages and brand building campaigns in multiple languages. Schedule a free consultation to discuss your goals.
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Ready to take your marketing to new depths? Let’s chat.