Marketing Management for Changemakers

Marketing Management

Improve efficiency and effectiveness with an experienced team.

If your organization is struggling with its digital presence, challenged by messaging, or looking to boost your fundraising, Hook can help.

With our marketing management services, you’ll have a clear direction that attracts your ideal clients and keeps you top-of-mind. Our approach gives you clarity, confidence, and control as you reach your goals.

Marketing that builds powerfully over time

Phase 1 | Differentiate your organization with a thorough analysis and recommendations

Phase 2 | Engage with your target audience through a campaign

Phase 3 | Grow your client, donor, or volunteer base

Start with a total online audit

Hook’s veteran team of marketers and designers will perform a full top-to-bottom analysis of your website, from the tiny technical details to the bold themes. As a master-certified affiliate of Duct Tape Marketing, a recognized leader in this field, we will:

  • Thoroughly analyze your website, including pages, images, videos, links and graphics

  • Evaluate content for clarity, usefulness, relevance, language, length and layout

  • Compare your digital presence to your competitors’ keywords, rankings and pages

  • Determine the strength of your branding

  • Analyze SEO — on and off the website — and check for keyword optimization

  • Recommend immediate changes that will generate visits and get results

Once we understand your goals and gaps, we’ll start to strengthen your marketing.

You choose the level of services that will meet your needs and budget. Our full-service team of experts will work with you to build, design, and write your customized package that creates marketing maturity.

Phase 1 | Differentiate your organization with a thorough analysis and recommendations:

  • Launch a total online audit

  • Identify challenges and obstacles

  • Strengthen organizational messages

  • Optimize your analytics

  • Develop a one-page website

Phase 2 | Engage with your target audience:

  • Craft a customized 12-week marketing campaign

  • Develop brand narrative and messaging

  • Build a custom website and landing pages

  • Design social media strategy and templates

  • Identify goals and track metrics

Phase 3 | Grow your client base and encourage action:

  • Manage your ongoing marketing needs and campaigns

  • Educate audiences with targeted messaging

  • Leverage the power of multilingual and multicultural marketing

  • Strengthen fundraising communications

  • Craft compelling impact reports

  • Launch referral and recruitment campaign

  • Develop dashboards for continual improvement

Join us to improve your marketing!

Since 2007, Hook PR & Marketing has helped changemakers throughout the Mid-Atlantic reel in success with strategic messages and brand-building campaigns in multiple languages.

Ready to take your marketing to new depths? Schedule a free discovery call or fill out the form below.