On this page, we share tips to develop authentic marketing connections – in multiple languages – using storytelling skills, marketing savvy and multicultural insights. We’ll also share some company updates. Questions? Email info@hookpr.com.
Download Right Now: The Ultimate Guide to Engaging and Effective Annual Reports Rows and columns of numbers are important to a nonprofit’s finances, operations, and impact – but standing alone, they’re hardly compelling for outside audiences. However, using data strategically to help support your marketing program can create [...]
Jessica Bell, Patricia Rivera, Dora Jane Barwick Multicultural marketing firm is growing to serve nonprofits throughout Mid-Atlantic Hook PR & Marketing, the region’s premier multicultural marketing agency, is growing its leadership team as it expands to serve more clients across the Mid-Atlantic, Founder and CEO Patricia V. [...]
Why should our nonprofit translate content? An important way that nonprofit organizations can inspire change is by communicating information to potential clients in their native languages. While English may be the majority language of the United States, many immigrant communities use other languages in everyday life. One-fifth [...]
In light of Women's History Month, WRDE highlighted four women leaders on the Delmarva peninsula throughout the month of March. One of those women is Patricia Rivera, the founder of Hook PR & Marketing.
A wise Hopi once said, “Those who tell the stories rule the world.” More organizations are turning to strategic storytelling because, in our technology-driven era, the bare facts about a company do little to help it stand apart and succeed. You can tout your features and benefits, [...]
Websites can make a great first impression, or they can put off potential clients who look elsewhere. Clients often judge organizations by what they see just on the home page. These four questions will help you evaluate your website effectiveness. 1. After viewing your site, do potential [...]
Since 2007, Hook PR & Marketing has helped changemakers throughout the Mid-Atlantic reel in success with strategic marketing messages and brand building campaigns in multiple languages.
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