Challenge: Committed to advancing prosperity in Delaware, the Delaware Prosperity Partnership focuses on attracting, growing and retaining businesses, strengthening the entrepreneurial and innovation ecosystem, and supporting private employers’ talent needs. To raise awareness of Delaware as a great place to live, work and play, they needed assistance launching their Facebook profile and developing a posting strategy. Starting from zero followers, their goal was to build a vibrant Facebook community.
Solution: Hook created the organization’s Facebook profile following social media best practices aligned with showcasing the Delaware Prosperity Partnership’s “Live Love Delaware” initiative. The team developed and executed a 10-month paid social media campaign using a strategy-first approach to attract and build the profile’s audience.
Key metrics significantly increased across the board on LinkedIn, with:
