Who We Help
Hook gives organizations experienced communications leadership and a team to execute, without the overhead of a big firm or a full-time hire.
Nonprofits & Foundations
Move people to care and act.
Languages served include: Spanish · Amharic · Haitian Creole · Mandarin · Arabic · Korean · Vietnamese. Don’t see yours? Just ask.
How We Work
Hook is founder-led and team-delivered.
Patricia Rivera founded Hook in 2007 after a career in journalism. She leads each engagement, starts with hard questions and brings in Hook’s writers, designers, web specialists and translators to get it done.
Three principles guide us:
Strategy
A plan built around your goals.
Storytelling
Human experience told with depth.
Sensitivity
People portrayed with dignity.
What Clients Say
“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”
— Desa Burton,
Zip Code Wilmington
“Hook helps mission-driven organizations connect strategy and story without watering down what matters.”
— John Jantsch,
author of The Ultimate Marketing Engine
“We have been extremely pleased with the excellent, reliable and timely service we have received from Hook. Their work is accurate, always on deadline.”
— Gerald F. Talbert,
Maryland Association of Soil Conservation Districts
What We’ve Done 
For nearly 20 years, Hook has helped organizations communicate important work in ways that build trust.
Children’s Beach House
Children’s Beach House considered a new name because its identity no longer reflected families’ experience. Conversations showed the name still held meaning, so it stayed. A simpler logo better reflected the organization they knew. Their feedback also guided the new messaging.
Delaware Student Success
For more than 10 years, we’ve helped Delaware Student Success connect students and families with scholarships and financial aid. What began as a printed directory is now an online scholarship search, with resources in Spanish and Haitian Creole. In 2025, about 45,000 people used the site, viewing more than 224,000 pages.
The Beau Biden Foundation
The Beau Biden Foundation brought us in to promote a national conference in Washington, D.C. We developed and carried out the communications plan, helping the foundation reach a sold-out event. Since then, we’ve redesigned its website and supported its annual golf tournament.
Supporting organizations across the Mid-Atlantic
Who We Are
Hook is a founder-led marketing and communications firm established in 2007 by former journalist Patricia Rivera. She leads strategy and client relationships. Our team brings expertise in writing, design, website strategy, user experience, public relations and multilingual communications to each project.
