People hear more than words. 

Language, culture and the way people are represented all affect how a message is understood. That’s why Hook takes a dignity-first approach to communication and responsible storytelling, with multilingual expertise when it’s needed.

Whom We Serve

Organizations often call Hook when they’re growing, navigating change or managing communications that require more time and expertise than their team has available.

Nonprofits and foundations seeking senior direction and hands-on support.

Mission-driven businesses strengthening their message as they grow.

How We Help

You can work with Hook in different ways. Start with what sounds most like you.

Start where you are

Strategy & Messaging

We need to get the foundation right.

Develop the strategy, messaging and audience guidance your team can use across the organization.

Communications Projects

We have an important project ahead.

Bring in Hook for an annual report, website, multilingual communications, PR or another defined project.

Training & Workshops

We want our team to communicate better.

Practical training in messaging, marketing, communications and responsible storytelling.

Monthly Momentum

We could use ongoing support.

Senior counsel and hands-on communications support for ongoing priorities.

Where else Hook can step in 

You can bring Hook a defined project or a broader communications assignment. Each engagement is scoped to fit your organization.

Annual Reports & Donor Communications

Interviews, writing, design, digital annual reports, video interviews, annual appeals and donor communications.

Multilingual & Multicultural Communications

Messaging and professional translation developed with attention to language, culture and context.

Signature Websites

Strategy, writing, design and development for nonprofits, foundations and mission-driven businesses.

Media Relations & Thought Leadership
Media outreach, feature writing, contributed articles and support for leaders sharing their expertise.

Marketing & Recruitment

Campaigns, messaging and content to reach participants, recruit employees, promote programs and support other organizational priorities.

What Clients Say

Feedback from nonprofit leaders.

“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”

— Desa Burton,
Zip Code Wilmington

“Helps mission-driven organizations connect strategy and story without watering down what matters.”

— John Jantsch,
author of The Ultimate Marketing Engine

“Immaculate … intuitive … spot on in a very short amount of time.”

— Sally Coonin,
The College Funding Project

What We’ve Done

For nearly 20 years, Hook has helped organizations make complex work easier to understand.

Beebe
Healthcare

Aligning messaging for a growing healthcare system reaching multiple audiences.

The Beau Biden Foundation

Sharpening digital strategy for one of Delaware’s most visible child advocacy organizations.

Delaware Prosperity Partnership

Building a consistent public presence for a statewide economic authority.

Supporting organizations across the Mid-Atlantic.

Who We Are

Hook was founded in 2007 by journalist and strategic communications advisor Patricia Rivera.

Journalism taught Patricia to ask questions first and make complicated information easier to understand.

Today, Hook works with nonprofits, foundations and mission-driven businesses that need experienced communications direction and support.

We use proven national communications and marketing frameworks, plain-language principles and a dignity-first approach to work involving people’s lives and stories. Multilingual expertise comes in when language and culture shape the message.

What’s Next

Looking for a communications partner?
Tell us what you’re working on.