Who We Help
Hook brings experienced marketing leadership and a team to execute, with support tailored to your goals and capacity.
What We Do
Strategy
Strategy & Messaging
Decide where to focus and what to say to the people you need to reach.
Monthly Momentum
Get ongoing communications strategy and a team to execute your priorities throughout the year.
Training & Workshops
Help your staff and board describe your work consistently and tell stories with care.
Execution
Signature Websites
Build a website around what your community needs to find and do.
Annual & Impact Reports
Show funders and your community what your work made possible, in print and online.
Multilingual Communications
Connect with your community through translation and plain-language writing.
Languages served include: Spanish · Amharic · Haitian Creole · Mandarin · Arabic · Korean · Vietnamese. Don’t see yours? Just ask.
How We Work
Three principles guide us:
Strategy
Connect your communications priorities to the outcomes you want to achieve.
Storytelling
Give people a way to understand your work and its impact.
Sensitivity
Represent people with dignity and involve them in telling their stories.
What Clients Say
“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”
— Desa Burton,
Zip Code Wilmington
“Hook helps mission-driven organizations connect strategy and story without watering down what matters.”
— John Jantsch,
author of The Ultimate Marketing Engine
“We have been extremely pleased with the excellent, reliable and timely service we have received from Hook. Their work is accurate, always on deadline.”
— Gerald F. Talbert,
Maryland Association of Soil Conservation Districts
What We’ve Done 
For nearly 20 years, Hook has helped organizations communicate important work in ways that build trust.
Beebe Healthcare
A two-week goal met in one
Beebe set a goal for 50% of employees to enroll in MyChart within two weeks. Hook developed branding and a weekly newsletter for employees and providers that ran through the nearly yearlong rollout. Beebe met its enrollment goal in the first week.
The Beau Biden Foundation
A sold-out national conference
The foundation brought Hook in to promote its National Conference to Protect America’s Children in National Harbor, Maryland. The event sold out, bringing experts and community leaders together to address child abuse prevention. Hook later redesigned the foundation’s website and supported its annual golf tournament.
Delaware Student Success
45,000 visitors in one year
For more than a decade, Hook has helped Delaware Student Success connect students and families with financial aid. The organization’s printed directory became an online scholarship search with resources in Spanish and Haitian Creole. In 2025, the site recorded about 45,000 visitors and 224,000 page views.
Children’s Beach House
A name worth keeping
When Children’s Beach House considered a name change, Hook held focus groups with employees and community members. The conversations showed the name still held meaning, so it stayed. Their feedback also shaped a refreshed logo and messaging that reflect the organization’s work with children and families.
Supporting organizations across the Mid-Atlantic
Who We Are
In journalism, the hook is the part that makes you want to keep reading.
Since 2007, Hook PR & Marketing has helped organizations tell their stories and connect with their communities. Today, we work with nonprofits and healthcare organizations in Maryland and Delaware.
We start with the right questions and build a strategic plan from the answers. Then our writers, designers, web developers and translators put it into action.
