Keeping the pieces aligned takes intention.
Whom We Serve
Our clients are often growing, navigating change or reaching the point where communications has become more complicated than their current structure can comfortably manage. We help teams turn responsible communication into practice.
Nonprofits and foundations seeking senior direction and hands-on support.
Mission-driven businesses strengthening their message as they grow.
How We Help
Hook combines Duct Tape Marketing’s practical approach with StoryBrand’s messaging framework. Both are adapted to your mission, goals and capacity.
We offer multiple ways to work together.
Start here
Training & Workshops
Build your team’s communications skills. Current offerings:
- Craft a memorable message with StoryBite
- Apply responsible storytelling practices
- Build a nonprofit communications OS
- Map the engagement journey
- Use dignity-first communication
What might the work include? 
You receive the expertise you need to support your goals.
When needed, Hook can also provide or coordinate websites, design and multilingual communications.
Advocacy & Public Education
Explain complex issues and support action.
PR & Crisis Communications
Media relations, leadership communications and crisis counsel.
Donor & Supporter Communications
Appeals, stewardship and funder communications.
Community Engagement & Recruitment
Reach participants, volunteers, partners and staff.
Digital Strategy & Coordination
Coordinate web, email, search and social.
What Clients Say
Feedback from nonprofit leaders.
“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”
— Desa Burton,
Zip Code Wilmington
“Helps mission-driven organizations connect strategy and story without watering down what matters.”
— John Jantsch,
author of The Ultimate Marketing Engine
“Immaculate … intuitive … spot on in a very short amount of time.”
— Sally Coonin,
The College Funding Project
What We’ve Done
For nearly 20 years, Hook has helped organizations make complex work easier to understand.
Beebe
Healthcare
Aligning messaging for a growing healthcare system reaching multiple audiences.
The Beau Biden Foundation
Sharpening digital strategy for one of Delaware’s most visible child advocacy organizations.
Delaware Prosperity Partnership
Building a consistent public presence for a statewide economic authority.
Supporting organizations across the Mid-Atlantic.
Who We Are
Hook was founded in 2007 by journalist and strategic communications advisor Patricia Rivera.
Journalism taught Patricia to ask questions first and make complicated information easier to understand.
Today, Hook works with nonprofits, foundations and mission-driven businesses that need experienced communications direction and support.
We use proven frameworks, including StoryBrand and Duct Tape Marketing, along with a dignity-first approach to communication involving people’s lives and stories.
