Inconsistent marketing makes growth harder to manage.

Hook helps nonprofits build practical, sustainable communications strategies.

Whom We Serve

We work with organizations that value dignity, inquiry and plain language. They want a practical plan they can use in-house or with support from Hook.
This includes:

Nonprofits and foundations focused on long-term impact

Public agencies whose work depends on public trust

How We Help

Hook combines Duct Tape Marketing’s practical approach with StoryBrand’s messaging framework. Both are adapted to your mission, goals and capacity.

We offer two ways to work together.

Start here

Strategy & Storytelling

A four-week process to set priorities, strengthen your message and plan the next 90 days.

Monthly Momentum

Ongoing communications and marketing support for nonprofit teams that need experienced guidance, content and follow-through.

Put your strategy to work  

Make it easier for people to engage with your organization.

Signature Websites

Websites that help people understand your mission, find what they need and take the next step.

Thoughtful Translations

Language shaped by context, nuance and audience.

What Clients Say

Feedback from nonprofit leaders.

“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”

— Desa Burton,
Zip Code Wilmington

“Helps mission-driven organizations connect strategy and story without watering down what matters.”

— John Jantsch,
author of The Ultimate Marketing Engine

“Immaculate … intuitive … spot on in a very short amount of time.”

— Sally Coonin,
The College Funding Project

What We’ve Done

A few examples of how we’ve helped organizations explain complex work and reach the people they need to reach.

Beebe
Healthcare

Aligning messaging for a growing healthcare system reaching multiple audiences.

The Beau Biden Foundation

Sharpening digital strategy for one of Delaware’s most visible child advocacy organizations.

Delaware Prosperity Partnership

Building a consistent public presence for a statewide economic authority.

Supporting organizations across the Mid-Atlantic

Who We Are

Hook was founded in 2007 by Patricia Rivera, an active nonprofit board leader who understands what it takes to get the story right.

Our dignity-first approach to mission-driven marketing has been built one long relationship at a time. Our average tenure is over seven years, because trust takes time and we’re in no rush.

Good marketing needs a system. We use proven frameworks, including Duct Tape Marketing and StoryBrand, and keep training so we can apply them well.

What’s Next

If you’re looking for a partner to bring focus to your communications and marketing, let’s talk.