Who We Help
Languages served include: Spanish · Amharic · Haitian Creole · Mandarin · Arabic · Korean · Vietnamese. Don’t see yours? Just ask.
How We Work
Hook helps nonprofits and businesses grow through strategy, messaging and marketing that people trust. Our roots are in journalism, and our work starts with good questions and a commitment to dignity.
Strategy
A thoughtful plan for reaching your goals.
Storytelling
Human experience told with depth.
Sensitivity
People shown as they’d want to be seen.
What Clients Say
“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”
— Desa Burton,
Zip Code Wilmington
“Hook helps mission-driven organizations connect strategy and story without watering down what matters.”
— John Jantsch,
author of The Ultimate Marketing Engine
“We have been extremely pleased with the excellent, reliable and timely service we have received from Hook. Their work is accurate, always on deadline.”
— Gerald F. Talbert,
Maryland Association of Soil Conservation Districts
What We’ve Done 
For nearly 20 years, Hook has helped organizations communicate important work in ways that build trust.
Children’s Beach House
Children’s Beach House considered a new name because its identity no longer reflected families’ experience. Conversations showed the name still held meaning, so it stayed. A simpler logo better reflected the organization they knew. Their feedback also guided the new messaging.
Delaware Student Success
For more than 10 years, we’ve helped Delaware Student Success connect students and families with scholarships and financial aid. What began as a printed directory is now an online scholarship search, with resources in Spanish and Haitian Creole. In 2025, about 45,000 people used the site, viewing more than 224,000 pages.
The Beau Biden Foundation
The Beau Biden Foundation brought us in to promote a national conference in Washington, D.C. We developed and carried out the communications plan, helping the foundation reach a sold-out event. Since then, we’ve redesigned its website and supported its annual golf tournament.
Supporting organizations across the Mid-Atlantic
Who We Are
Hook is a founder-led marketing and communications firm established in 2007 by former journalist Patricia Rivera. She leads strategy and client relationships. Our team brings expertise in writing, design, website strategy, user experience, public relations and multilingual communications to each project.
