Who We Help
Language is part of the strategy.
Inclusive communication starts with considering how people experience language, meaning and culture. Reaching people across languages takes more than translating words.
Languages served include: Spanish · Amharic · Haitian Creole · Mandarin · Arabic · Korean · Vietnamese
How We Work
Your vision and goals come first. Then we ask questions, listen and recommend the best path forward.
Lead with human dignity
People deserve to be represented with care and respect.
Inclusive from the start
Cultural nuance shapes how people receive a message.
Think like a journalist
Good questions lead to the real story, told in plain language.
What Clients Say
“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”
— Desa Burton,
Zip Code Wilmington
“Hook helps mission-driven organizations connect strategy and story without watering down what matters.”
— John Jantsch,
author of The Ultimate Marketing Engine
“We have been extremely pleased with the excellent, reliable and timely service we have received from Hook. Their work is accurate, always on deadline.”
— Gerald F. Talbert,
Maryland Association of Soil Conservation Districts
What We’ve Done 
For nearly 20 years, Hook has helped organizations make
complex work easier to understand.
Children’s Beach House
Children’s Beach House considered a new name because its identity no longer reflected families’ experience. Conversations showed the name still held meaning, so it stayed. A simpler logo better reflected the organization they knew. Their feedback also guided the new messaging.
Delaware Student Success
For more than 10 years, we’ve helped Delaware Student Success connect students and families with scholarships and financial aid. What began as a printed directory is now an online scholarship search, with resources in Spanish and Haitian Creole. In 2025, about 45,000 people used the site, viewing more than 224,000 pages.
The Beau Biden Foundation
The Beau Biden Foundation brought us in to promote a national conference in Washington, D.C. We developed and carried out the communications plan, helping the foundation reach a sold-out event. Since then, we’ve redesigned its website and supported its annual golf tournament.
Supporting organizations across the Mid-Atlantic.
Who We Are
Hook is a founder-led marketing & communications firm established in 2007 by former journalist Patricia Rivera. She leads strategy and client relationships. Our team brings expertise in writing, design, websites, public relations and multilingual communications to each project.
