Who We Help
Hook gives organizations experienced communications leadership and a team to execute, without the overhead of a big firm or a full-time hire.
Nonprofits and foundations
Healthcare and wellness organizations
Founder-led businesses
What we do
Strategy
Strategy-First Plans
Growth Blueprint
Analyze your marketing, shape your messaging, and set a 90-day plan.
Growth Activation
Build on the blueprint with deeper audience analysis and a team to execute.
Website Strategy
Shape your website’s structure and messaging around your goals.
Consulting & Training
Get focused advice, training and workshops for your team.
Execution
Monthly Momentum
Plan and execute communications month to month.
Signature Websites
Develop a website around your organization’s goals and audiences.
Annual & Impact Reports
Present your work and outcomes in print and digital formats.
Multilingual Communications
Adapt communications for audiences across languages.
Languages served include: Spanish · Amharic · Haitian Creole · Mandarin · Arabic · Korean · Vietnamese. Don’t see yours? Just ask.
How We Work
Three principles guide us:
Strategy
A plan built around your goals.
Storytelling
Human experience told with depth.
Sensitivity
People portrayed with dignity.
What Clients Say
“With Hook, consider it handled! They’re deeply engaged, offering valuable, data-driven insights and recommendations.”
— Desa Burton,
Zip Code Wilmington
“Hook helps mission-driven organizations connect strategy and story without watering down what matters.”
— John Jantsch,
author of The Ultimate Marketing Engine
“We have been extremely pleased with the excellent, reliable and timely service we have received from Hook. Their work is accurate, always on deadline.”
— Gerald F. Talbert,
Maryland Association of Soil Conservation Districts
What We’ve Done 
For nearly 20 years, Hook has helped organizations communicate important work in ways that build trust.
Children’s Beach House
Children’s Beach House considered a new name because its identity no longer reflected families’ experience. Conversations showed the name still held meaning, so it stayed. A simpler logo better reflected the organization they knew. Their feedback also guided the new messaging.
Delaware Student Success
For more than 10 years, we’ve helped Delaware Student Success connect students and families with scholarships and financial aid. What began as a printed directory is now an online scholarship search, with resources in Spanish and Haitian Creole. In 2025, about 45,000 people used the site, viewing more than 224,000 pages.
The Beau Biden Foundation
The Beau Biden Foundation brought us in to promote a national conference in Washington, D.C. We developed and carried out the communications plan, helping the foundation reach a sold-out event. Since then, we’ve redesigned its website and supported its annual golf tournament.
Supporting organizations across the Mid-Atlantic
Who We Are
Hook is a founder-led marketing and communications firm established in 2007 by former journalist Patricia Rivera. She leads strategy and client relationships. Our team brings expertise in writing, design, website strategy, user experience, public relations and multilingual communications to each project.
