About Us | Inclusive Marketing & Communications Firm

Our mission

Our mission is to help organizations grow through sound strategy, responsible storytelling and inclusive communication.

Our vision

We envision a world where communications reflect the depth, diversity and dignity of the human spirit.

What We Value

Dignity

People should be described the way they would describe themselves, with honesty and respect for their privacy and their right to tell their own stories.

Inquiry

Good questions and careful listening come first. Assumptions are tested, and new information can change the approach.

Accessibility

Communications should be easy to find, understand and use. Plain language, language access and accessible design help more people get the information they need.

Learning

Marketing changes quickly. Our commitment to ongoing learning keeps our recommendations current.

Who We Are

Hook started in 2007 to close a gap. Organizations were doing important work but struggling to explain what drove it. Businesses wanted to reach diverse communities but didn’t always have the language or cultural understanding to do it well. And too many communities were represented through stereotypes instead of their full stories.

Founder Patricia Rivera saw that gap firsthand as a business reporter in Dallas. Today, she leads strategy with a team of specialists in public relations, writing, design, web development and multilingual communications.

The same focus continues: understand people first, then tell their stories responsibly in ways that are useful to the people who need them.