About Us | Strategic Communications Firm

Our mission is to help organizations grow through sound strategy, responsible storytelling and inclusive communication.

Our vision is a world where communications reflect the depth, diversity and dignity of the human spirit.

What We Value

Dignity

People should be described the way they would describe themselves, with honesty and respect for their privacy and their right to tell their own stories.

Inquiry

Good questions and careful listening come first. Assumptions are tested, and new information can change the approach.

Accessibility

Communications should be easy to find, understand and use. Plain language, language access and accessible design help more people get the information they need.

Learning

Marketing and communications change quickly. Our commitment to ongoing learning keeps our recommendations current.

Who We Are

As a Dallas business reporter, Patricia Rivera saw companies doing extraordinary work, but their websites and marketing often left out their why. Spanish-language communications were sometimes absent or lacked cultural context. Marketing often represented diverse communities through stereotypes.

Rivera founded Hook in 2007 to tell more meaningful stories. She began with translation services, then added public relations and marketing. Today, the team includes writers, designers, web developers and multilingual communications specialists.