When priorities shift, a shared message and a 90-day plan help your staff decide what comes next.

You’ll also learn a planning process you can repeat every quarter.

The engagement focuses on:

  • Messaging: A shared message for your organization
  • Priorities: Communications needs in order of importance
  • Plan: Your next 90 days of communications

How It Works

A 90-day plan, ready in four weeks

1: Ask questions

Review your materials and talk with key people.

2: Set the priorities

Sort urgent needs from those that can wait.

3: Develop the message

Create positioning and core messages your team can use consistently.

4: Build the plan

Get a 90-day plan, plus a simple way to make the next one yourself.

What You Get

A message and plan guided by dignity, inquiry and plain language

  • Review of current communications and messaging

  • Messaging for your priority audiences

  • Recommendations for channels and content

  • A custom 90-day communications plan

  • A quarterly planning process your team can repeat

Your plan can guide communications across the organization.

Depending on your priorities, that may include:

  • Advocacy & Public Education

  • Donor & Supporter Communications

  • Multilingual & Multicultural Communications

  • Media Relations & Thought Leadership

  • Websites & Digital Communications

  • Marketing & Recruitment

Flat fee: $3,500

Why Hook

For nearly 20 years, Hook has helped hundreds of nonprofits and foundations communicate with credibility. Our approach draws from journalism, communications strategy, plain language and dignity-first communication.

Hook developed an insightful assessment of our marketing foundation and messaging. Their process provided a concise and effective set of strategies and priorities — delivered in a matter of weeks. The value was substantial. I recommend it to any organization looking to project a bigger and more professional presence.

George Pastrana, Living Greens Farm 

FAQ

How much of our time will this take?

A kickoff meeting, a few short conversations and a final plan review. Hook handles the rest.

A small group of people who know the organization well. Others can join when their input would help.

An existing strategic plan can provide useful context, but it isn’t required. Current goals and other organizational materials can also inform the engagement.

Your team leaves with messaging and a communications plan to put into practice. Hook can also help with implementation through a project or ongoing communications support.

What’s Next

Tell us about your communications priorities.