Work directly with Patricia
Founder Patricia Rivera leads every engagement, and the Hook team helps to execute on the plan.
A former newspaper journalist, Patricia has spent nearly 20 years helping nonprofit leaders through campaigns, leadership changes, rebrands and difficult public moments. She works directly with executive directors, leadership teams and boards. She asks the hard questions and pays close attention to how organizations represent the people they serve.
Where We Help
Hook provides communications consulting and project leadership for nonprofits.
- Communications Strategy & Planning: Set priorities and build a plan around your organization's goals.
- Strategic Advising: Work through important decisions, for one project or ongoing.
- Campaign Strategy & Leadership: Develop campaigns and oversee the work from planning through launch.
- Messaging & Rebranding: Update how your organization sounds and looks, from your message to your logo.
- Leadership Transitions & Internal Communications: Keep staff, board and partners informed through leadership changes or restructuring.
How It Works
Every engagement is guided by dignity, inquiry and plain language.
1: Start with inquiry
What’s brought you here? Why is this work needed now?
2: Assess the situation
Review existing materials and, when needed, hear from the people you serve.
3: Agree on the approach
Receive a recommended plan, with scope, fee and schedule set up front.
4: Get it done
Count on guidance along the way, and extra help when you need it.
Patricia and her team took us through a rebranding campaign. The value she brings is really around strategy. I don’t need a bunch of ‘yes’ people. Nobody needs that. She tells you the truth. Plus, her entire team really came to our aid.
Rob McCreary, Executive Director,
Amanecer Counseling & Resource Center
