Challenge: The National Alliance for Mental Illness in Delaware was about to mark its 40th year but faced obstacles. “Our marketing efforts were disorganized,” recalled Dr. Joshua Thomas, CEO and executive director. Its small staff was focused on program delivery and didn’t have the time or expertise to tell NAMI’s story. The organization also needed to be creative to fight the stigma of mental illness.
Solution: Hook began with a total online audit, evaluating NAMI’s current work and messaging. Our team then provided marketing recommendations, wrote and designed social media posts, built newsletter content, and developed a media relations plan.
Results:
- NAMI saw increased media coverage and interview requests for its programs and events, across print, radio and television outlets.
- The staff now is equipped with modern branding tools, graphics and digital assets.
- Leaders had a complete 40th-anniversary marketing campaign to raise brand awareness and continue to spread the word and reduce stigma.
In Their Words: “We now have a cohesive look, we have a cohesive message, and we have a cohesive plan. … We have seen the progress.” – Dr. Joshua Thomas, CEO/executive director, NAMI Delaware