How Beebe Healthcare achieved exponential social growth while slashing ad spend

Challenge: Beebe Healthcare’s Talent Acquisition Team aimed to adjust its messaging to better resonate with healthcare professionals interested in joining their caring and inclusive community, while also reducing their marketing budget, including expenses on paid social media advertising.

Solution: With a strategy-first approach, Hook developed compelling and engaging messaging to support Beebe’s goals, along with a content calendar centered on key topics. By leveraging optimal posting times and social media best practices, the team effectively managed Beebe’s social media platforms. This initiative significantly reduced ad spending and enabled the organization to pivot successfully, yielding strong organic results.