Focused on developing real,
lasting relationships
At Hook PR & Marketing, we believe in the power of authentic
marketing to create real, lasting connections.
Our mission
To deliver results-driven strategies that empower organizations to grow and engage diverse audiences.
Our vision
To craft content and campaigns that reflect the depth and diversity of the human spirit.
Our values
Guiding every step of our work.
Compassion
When we take the time to understand others, we develop a greater appreciation for the human spirit and the universal themes that connect us.
Authenticity
True connections occur when people speak with sincerity, empathy, and respect, honoring their views and values. Marketing is no different.
Inclusion
Marketing messages should reflect the needs, wants, and aspirations of our diverse communities — in language they understand.
Growth
Because digital marketing changes daily, we’re dedicated to staying current, curious, and committed. That’s how we can ensure our clients are also growing.
A legacy of inclusive and
strategic marketing
Founded in 2007 by Patricia V. Rivera, Hook PR & Marketing is stepping boldly into an exciting new chapter. With the addition of Dora Jane Barwick as Chief Operating Officer and Jessica Bell as Chief Marketing Officer in 2023, the expanded leadership team is enhancing Hook’s capabilities and vision, setting the stage for greater impact across the Mid-Atlantic and beyond.
Together, they bring a wealth of expertise, dedication, and fresh perspectives that will empower Hook to serve clients with even more depth, insight, and innovation, building on a strong legacy of inclusive, strategic marketing.
Our foundation
At Hook PR & Marketing, we’re committed to delivering the best of proven marketing practices to our clients, guided by consulting groups that focus on what really works. Our approach is built on four key pillars that shape every partnership we create:
Clear Messaging
We help organizations tell their stories in a way that truly resonates.
Authentic Strategies
We craft content plans that build lasting, inclusive relationships with every audience.
Data-Driven Focus
We use real-time insights to adjust and refine our strategies, ensuring results that make a real impact.
Growth Systems
We design adaptable marketing systems that evolve with our clients, driving long-term success.
Our team
Dedicated to your growth, committed to results
At Hook PR & Marketing, we’re passionate about helping organizations thrive. With diverse backgrounds and a shared commitment to inclusive, impactful marketing, our team creates personalized strategies that drive results and build meaningful connections with audiences. We work closely with clients, side-by-side, to develop solutions that support their growth every step of the way. For us, growth is a journey, not just a goal, and we’re honored to walk alongside our clients.
Patricia Rivera
Chief Executive Officer
Dora Jane Barwick
Chief Operating Officer
Jessica Bell
Chief Marketing Officer
Mariana Bellido
Graphic Design Specialist
Pablo Bellido
Director of Translations
Wendy Campbell
Content Creator
Danielle Colgan
Social Media Manager
Nadia D’Andrea
Senior Translations Editor
Mauricio Martinez
Director of Web Development
Leslie Poland
Director of Marketing
Lynn Mulholland
Executive Administrator
Brian Newhall
Web Developer
DeAnna Newsome
Project Manager
Stephen Rifai
Director of Web Operations
Diego Rivera
Content Creator
Lenore Rivera
Marketing Coordinator
Sheryl Silberberg
Content Creator
Daria Sytarchuk
UX/UI Designer
Ann Sagi Ward
Senior Editor
Let’s connect!
Since 2007, Hook PR & Marketing has partnered with changemakers across the Mid-Atlantic to reel in greater impact through strategic messaging and brand-building campaigns in multiple languages. Ready to take your marketing to new depths?
Schedule a free discovery call or fill out the form below.