Amplifying child abuse prevention through enhanced digital strategies

Challenge: The Beau Biden Foundation for the Protection of Children sought assistance with its online presence, digital marketing and event promotion. Focused on child abuse prevention, the Foundation offers workshops for parents, caregivers and youth-serving professionals. They needed a partner capable of amplifying their message on social media to help increase workshop signups, encourage event participation, and educate the public about child abuse and neglect.

Solution: Hook revamped their social media presence by incorporating best practices and the latest trends. Adopting a strategy-first approach, the team developed a content calendar focused on key pillars, which guides the monthly creation of engaging posts and graphics. This effort enhances awareness of the Foundation’s mission and services. Additionally, the team has produced promotional signage for the Foundation’s annual golf classics and other marketing materials for distribution.