Social Media Coaching | Hook PR & Marketing

Clarify your goals

Create engaging content

Drive long-term growth

Struggling to make an impact on social media?

Without a clear strategy, targeted content, and a plan for growth,
your social media can feel scattered and ineffective, leaving your
organization out of touch with your audience. Are you experiencing:

Lack of direction or purpose in your social media

Difficulty crafting content that strikes a chord

Inconsistent postings with unclear messages

Uncertainty and missed opportunities

If these frustrations sound familiar, Hook can help you chart a path to social media clarity, consistency, and results.

Discover clarity, build connections

Clarity

Audit current social media: Assess your social media presence and measure engagement and alignment with your brand objectives.
Set goals: Define clear, achievable social media goals tailored to your brand’s mission and target audience.
Analyze your audience: Identify your core audience and explore its needs, preferences, and social media habits.

Receive:

Audit report: A summary of your social media performance, strengths, and areas for improvement.
Goal map: A list of specific, measurable goals to propel your social media.
Audience profile: A portrait of your target audience, including demographic and behavioral data to guide content creation.

60-Minute Session: $350

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Content

Develop a content plan: Outline the types of content (educational, storytelling, etc.) that will resonate with your audience and support your goals.
Pinpoint brand voice and visuals: Define your brand voice, tone, and visual guidelines to ensure cohesive messaging across all posts and platforms.
Devise a plan: Build a content calendar to help you maintain a steady, strategic posting schedule.

Receive:

Content themes and types: A guide to content categories that align with your goals, making every post interesting and worthwhile.
Brand style guide: Basics for tone, voice, and visuals that ensure consistency and strengthen brand identity.
Content calendar: A sample calendar template to plan posts with consistency and purpose.

60-Minute Session: $350

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Growth

Apply best practices: Gain tips for scheduling, using hashtags, and connecting with followers for maximum visibility.
Analyze and fine-tune: Receive guidance on tracking key metrics, interpreting data, and adjusting content based on performance.
Scale for growth: Build strategies for testing new content, running A/B tests, and including trends to expand reach.

Receive:

To-do list: A checklist covering essential steps for success, from scheduling to posting.
Metrics tracking guide: A guide on the most relevant metrics to track and how to use data for best results.
Growth map: Tips and ideas for scaling efforts, testing approaches, and keeping content fresh.

60-Minute Session: $350

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Complete Package

Receive the complete package: Clarity, Content & Growth
Each session is extended to 90 minutes to allow for a deeper dive.

Don’t leave your social media to chance. Book your full consultation package today and take control of your brand’s online presence with a strategy built for success.

$1500

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Hi, I’m Jessica Bell, and I’ve spent over a decade helping businesses and nonprofits navigate the world of digital marketing and social media.

With a certification in Advanced Social Media for Business from the University of Delaware, I help organizations create authentic online presences that reflect their brand and resonate with their audience.

I understand that social media can feel like a guessing game. When your posts don’t reach the right audience or align with your goals, it’s frustrating. That’s why I take a personalized approach, focusing on your unique brand and goals. Together, we’ll set a clear direction, understand your audience, and create actionable goals that drive results.

Throughout my career, I’ve held various roles: Director of Communications at the Delaware Alliance for Nonprofit Advancement, Vice President of Marketing Operations at Epic Marketing Consultants Corporation, and founder of my boutique agency, QuBella Designs. I’ve partnered with entrepreneurs, small businesses, and nonprofits to elevate their marketing with creative websites, engaging social media, and standout graphic design.

I look forward to sharing my expertise with you and your organization.

Connect with me