When you’re leading, marketing often takes the back seat.

You’re responsible for the mission, the team, and the outcomes. Marketing competes with everything else. When there’s no system to support it, ideas get delayed and follow-through slips.

The Story & Strategy System delivers a clear messaging playbook and a 90-day marketing plan you can review and update each quarter.

In 4-6 weeks, you’ll strengthen how you communicate and establish:

Viewpoint

Turn the board’s vision into clear decisions about who you serve and what matters most right now.

Voice

Express those decisions consistently across leadership, staff, and volunteers using inclusive, dignity-first language

Visibility

Put that strategy to work with a focused plan for outreach, credibility, and sustained engagement.

What’s inside

01 Positioning & Messaging Playbook

Everyone speaks from the same point of view.
Your new playbook defines how your organization communicates. It translates strategic choices into shared language your team can use consistently, internally and externally.

What it establishes:

Strategic positioning that clarifies who you serve, what you prioritize, and why it matters
A core messaging framework grounded in StoryBrand principles
A one-liner and short pitch for everyday conversations
One priority asset rewritten to demonstrate the messaging in practice
Practical guidance your team can apply without constant oversight

Timeline: 3 weeks

02 Marketing Plan

A plan shaped by real constraints.
Most organizations don’t struggle because they lack ideas. They struggle because there’s no plan that respects capacity and guides decisions.
The marketing plan turns the playbook into action.

What it establishes:

A review of your current online presence and ways to build credibility
Goals aligned with your team’s time, staff, and budget
A focused 90-day marketing plan that clarifies what to do and what to stop
Voice guidelines so writing stays consistent across contributors
Simple templates to support execution without starting from scratch

Timeline: 4 to 6 weeks from start

Investment: Starting at $7,500

This investment covers both the Positioning & Messaging Playbook and the 90-day Marketing Plan, delivered as one integrated system.

Let’s Talk

Already aligned?

If your team already speaks with one voice and your message is consistent across channels, you may not need the full system.

Our Marketing Plan Accelerator delivers a 90-day roadmap with
implementation support for $3,500.

What changes with a clear story and strategy:

Board and team speak from the same place, without re-explaining the work each time
Funders and donors understand your mission, quickly
Community members recognize themselves in the language you use
Fundraising appeals and proposals move forward with less back-and-forth

A marketing partner you can count on

Since 2007, Hook has worked with nonprofits and mission-driven organizations at many stages of growth. Some come with a plan. Others are still figuring things out. Our role is to help them move forward without overcomplicating things.

Nonprofits don’t just need more marketing. They need messages that work with boards, funders, and the people they serve.

Hook helps organizations say what they mean and choose what to focus on, so communication supports the work instead of getting in the way.

Founder Patricia Rivera brings real nonprofit experience to this work. She has served as a nonprofit president and advised nearly 200 organizations.

Real stories, real impact

In a word, our marketing efforts were disorganized. A year later, through our work with Hook, we have a cohesive look, a cohesive message, and a cohesive plan for how we’re going to execute these marketing strategies. Hook clearly has the expertise. We’ve made great progress in the last year. We’ve gained greater media access, and over the past year, the media has consistently picked up and run with our stories. Our new messaging is reaching the community — and it resonates. We’re very pleased.

Dr. Joshua Thomas, CEO/Executive Director, National Alliance on Mental Illness in Delaware (NAMI Delaware)

Matt Mundok, Innovative Hospitality Solutions

Pastor Karis Graham, Lutheran Community Church

Matt Mundok knew his team at Innovative Hospitality Solution had a great story. Hook helped them tell it better. The result: clear messaging, better marketing, and real growth.

Pastor Karis Graham had a bold mission and needed help. After one year with Hook, Community Lutheran Church grew by 60%, increased donations by 25%, and became a more inclusive, thriving congregation.