Welcome!
Solve your marketing dilemma with expert insights.
On this page, we share tips to develop authentic marketing connections – in multiple languages – using storytelling skills, marketing savvy and multicultural insights. We’ll also share some company updates. Questions? Email info@hookpr.com.
Download our workbooks
The Nonprofit Advocacy and Storytelling Guide
Tell Stories That Matter: A Storytelling Cheat Sheet
Branding Workbook to Ensure Marketing Consistency
The Ultimate Guide to Engaging & Effective Annual Reports
Resources & Tips
WRDE series spotlights Hook’s Patricia Rivera
In light of Women's History Month, WRDE highlighted four women leaders on the Delmarva peninsula throughout the month of March. One of those women is Patricia Rivera, the founder of Hook PR & Marketing.
Build a vibrant culture of brand storytelling
A wise Hopi once said, “Those who tell the stories rule the world.” More organizations are turning to strategic storytelling because, in our technology-driven era, the bare facts about a company do little to help it stand apart and succeed. You can tout your features and benefits, [...]
4 ways to assess your website effectiveness
Websites can make a great first impression, or they can put off potential clients who look elsewhere. Clients often judge organizations by what they see just on the home page. These four questions will help you evaluate your website effectiveness. 1. After viewing your site, do potential [...]
Do you have a memorable and meaningful brand?
Have you thought about the importance of developing a meaningful brand? Do you want your target audience to find value in their relationship with you? It is no longer enough to just market your products and services. The marketplace has seen a rise in brands restructuring their [...]
A quick and easy guide to empathy mapping
Jill is a single mother of two. Her administrative job keeps her at her desk all day. A creature of habit, she continues to eat the same high-calorie fast-food meals that she did in college. Her clothing size has increased steadily over the past 18 months. Bob [...]
Use your About Us page to pique interest
Website visitors love About Us pages, which offer great opportunities to arouse the interest of prospective customers and make authentic connections. Ironically, though, the About page is one of the hardest to create. The natural inclination is to build your case about why your organization is so wonderful, detailing [...]
Let’s connect?
Since 2007, Hook PR & Marketing has partnered with changemakers across the Mid-Atlantic to reel in greater impact through strategic messaging and brand-building campaigns in multiple languages. Ready to take your marketing to new depths?
Schedule a consultation or fill out the form below.