Hook PR 2018-02-08T20:15:10+00:00

What we do

Hook PR & Marketing helps changemakers develop brand stories and strategic content that inspire action.

Now more than ever, you need marketing that cuts through the clutter and delivers meaningful messages that inspire your audiences to connect with your brand. You need a story-driven strategy.

Our approach starts with the premise that your brand message — the reason for why your organization exists ­— should be at the heart of your marketing strategy. Once you can articulate why you matter, and create content across multiple platforms that appeals to the needs and values of your audiences, you’ll be ready to reel in success.

Learn more about our three-part approach to brand building.


1 Differentiate
Brand Storytelling

Explain clearly what you do, how you stand apart and why your ideal client needs you.


2 Engage
Content Marketing

Develop strategic content across your print and digital platforms — and inspire action.


3 Grow
Integrated Campaigns

Raise visibility with a campaign that spreads your message across multiple channels.

Let’s talk

Why us

Experienced Storytellers

You’ll love our storytelling techniques. Our marketers have honed their skills for more than 25 years, writing for publications of all sizes from USA Today to Delaware Today and helping changemakers succeed with creative marketing campaigns.

Savvy Marketing Guides

You’re partnering with skilled marketers who can help with projects large and small. We’re current in industry best practices and resourceful in how we help budget-conscious organizations make better use of technology.

Multicultural Team

You’ll work with a multicultural team that understands how to reach clients from diverse cultures. We can help you develop culturally relevant messages and campaigns in Spanish and other languages.

You’ll appreciate our commitment to you. We’re small, personable and dedicated to building your brand.


What clients say

Since we’ve started working with Patricia Rivera, I’m hearing things like: “$tand By Me is everywhere!” We’re very pleased with the relationship, finally, after working with two other marketing firms. Patricia is innovative, creative, hardworking and responsive. She put us on the map!

Mary Dupont, Director of Financial Empowerment at the DE Department of Health and Social Services

We turned to Patricia of Hook PR for a much needed recharge of our branding and website. Patricia did an excellent job at getting across “our story” and has helped us focus our marketing on exactly what we have to offer. Patricia’s professionalism and branding ability are the best that we have seen at the beach and in our 15 years of doing business.

David and Carrie Koster, Owners of Portraits in the Sand

It has been my pleasure to have worked with Patricia Rivera and Hook PR Group over the past several years to produce quarterly newsletters for La Red Health Center. Patricia is a terrific writer who provides expert advice on how to effectively tailor an organization’s marketing and advertising communication pieces.

Kevin Loftus, Marketing Director at La Red Health Center
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What we’ve done

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What to do next

Whether you need to educate the public about your social solution, increase sales of a service that transforms lives, or appeal to like-minded donors, you need a story-driven marketing strategy. Without it, you’re another annoying interruption that consumers don’t want to hear.

Schedule a consultation to discuss your marketing goals and needs.

Let’s talk