Captivate Your Audience

Smart websites are crucial. They are your first impression.

If you’ve made the mistake of developing a website without a strategy — and if your current site doesn’t communicate what makes you unique — Hook’s website services are for you.

Our approach to website design starts with a thorough understanding of your goals and the needs of your clients. A smart website anticipates what visitors want and need at every turn.

How we approach website design.

You’ll appreciate the thoughtfulness we put into developing your website. Here’s what we do:

1

Understand your business goals and how to engage your audience.

2

Assess your website’s content to determine if pages should be removed or revised. We’ll also discuss what new content might be needed.

3

Compare your online performance against that of your top competition.

4

Study your brand and the emotions you want your brand image to evoke.

5

Identify your audience to determine what your ideal website visitors want.

6

Structure your content flow to meet the needs of your clients and your overall goals.

7

Write persuasive website copy that includes SEO keywords to ensure better placement in web searches.

8

Create custom graphics and, if needed, a new logo to give your brand a makeover. We’ll also take photos of you and your team to help prospects make a connection.

9

Design your website and seek your feedback.

10

Launch with care. Our tried-and-true checklist ensures everything goes according to plan.

Do you prefer to start with a
website review?

To get a sense of website possibilities, let’s start with a 35-point review.

Our comprehensive website review evaluates six critical areas:

  1. Brand Identity
  2. Content Strength
  3. Links
  4. Navigation
  5. Graphics & Design
  6. SEO Essentials

You’ll receive a detailed report covering your website’s strengths and opportunities for improvement, including screen shots. We will also measure your the current SEO website ranking against your three main competitors. In addition, you’ll receive five recommendations you can implement immediately.

Testimonials

“With capable insight right out of the gate, Hook synthesized the complex components of our multi-state nonprofit organization, developing simplified messaging and engaging photography.  Providing a high level of customer service, the team handled multiple revisions with patience and grace, so that we could build a website that exceeded our expectations with ease of navigation, simplicity of information and visual appeal.”

Linda Cozzolini, Telamon Corporation

Every organization has a great story to tell. What’s your hook?

Since 2007, Hook PR & Marketing has helped changemakers throughout the Mid-Atlantic reel in success with strategic marketing messages and brand-building campaigns in multiple languages. Schedule a free consultation to discuss your goals.

Schedule a consultation or fill out the form below.

Ready to take your marketing to new depths? Let’s chat.

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