About 2018-02-14T13:38:37+00:00

A Delaware marketing agency for organizations
that inspire action and effect change.

Much like our clients, we believe in Ghandi’s philosophy: Be the change you wish to see in the world. That’s why we’re committed to offering value-added services to people like you who are trying to make the world a better place.

Our story-driven marketing strategies inspire action and reel in results.

We start by helping you differentiate with a brand story that clarifies what you offer and why ideal clients and supporters should care.  We also help you engage with the community using meaningful content and a user-friendly website that educates and enlightens. Then we help you grow with an integrated campaign that delivers your message on an ongoing basis through websites, videos, case statements, press releases and newsletters.

Our deep roots in journalism give us the expertise to develop compelling stories and content in language your readers will easily grasp and appreciate. We stay at the forefront of the proven marketing methods for engaging consumers — and for us, that means thinking about how written and visual messages will appeal to people from all walks of life and ethnic backgrounds.

Based in Lewes, Delaware, our virtual team works with for-profit and nonprofit organizations across the Mid-Atlantic states.

See the values that inspire us.


Do what you can, with what you have, where you are.
Teddy Roosevelt

We understand the financial limitations in nonprofit and public sectors, and we pride ourselves on offering smart and cost-effective solutions.


The chief enemy of creativity is “good” sense.
Pablo Picasso

Facts are the backbone of content, but creativity makes it interesting. We help our clients distinguish themselves from the crowd with messages that intrigue their readers.


Man is only great when he acts from passion.
Benjamin Disraeli

We love what we do and the satisfaction we get from working alongside organizations that are truly making a difference in the world.


You have to work hard to get your thinking clean to make it simple.
Steve Jobs

Authenticity and simplicity characterize our communication style, both in the way we interact with our clients and in the messages we create for them.


If our values resonate with you, please reach out to us. We’d love to be part of your team.

Meet our team leaders.


Patricia V. Rivera

  • Founder of Hook PR, certified content marketer

  • Former staff journalist and Pew fellow

  • Believer in service to others, sits on multiple boards: Delaware Alliance for Nonprofit Advancement, Delaware Hispanic Commission and La Esperanza

  • Proud University of Tennessee graduate

  • Bolivian immigrant and mother of two

 My Linked  Profile


Mauricio Martinez

  • Project manager and senior web developer

  • Certified in Informatics Engineering and website User Experience (UX) Design and User Interface (UI) Design

  • A techie who bridges the gap between technical and business aspects of digital marketing

  • Graduate of San Simon University

 My Linked  Profile


Gerardo Hernández

  • Creative graphic designer

  • Designer and front end developer seeking visual solutions for better communication.

  • Musician and history geek

  • Graduate of Universidad Autónoma de Ciudad Juárez


Dora Jane Barwick

  • Story writer and designer
  • Transformer of ideas into creative solutions
  • Passionate about helping nonprofits tell their story
  • Graduate of the University of South Carolina


Pablo Bellido

  • Certified Spanish translator

  • Consummate professional with great attention to detail

  • Graduate of National University of La Plata in Argentina

  • Dedicated father of three, including busy toddler twins

 My Linked  Profile


Marlene Taylor

  • Senior content creator and technical writer

  • Journalist who enjoys crafting difficult concepts into a clear and compelling narrative

  • Former instructor of social media classes

  • Graduate of the University of Tennessee

 My Linked  Profile


Ray Daminger

  • Senior visual design consultant

  • Passionate about developing creative concepts from start to finish, ensuring quality every step of the way

  • Graduate of Towson University

  • Father, coach and baseball enthusiast


Pedro Escarcega

  • Video storyteller and founder of Dream Art Studio

  • Passionate about using cinematic syntax in brand videos

  • Patient composer, intensely aware of minuscule details

  • Supporter of micro-entrepreneurship in Delaware

See how we differentiate.

You’ll love our storytelling techniques. Our marketers have honed their skills for more than 25 years, writing for publications of all sizes, from USA Today and The Dallas Morning News to Delaware Today. Since 2007, we’ve helped changemakers craft brand stories and engaging content that resonate with the people they want to reach.

You’re adding savvy marketers who can help with projects large and small. We’re current in industry best practices and resourceful in how we help budget-conscious organizations make better use of technology.

You’ll work with a multicultural marketing team that understands how to engage clients from diverse cultures. We can help you develop culturally sensitive marketing messages and campaigns in Spanish and other languages.

Want a brainstorming session with Hook PR’s creative storytellers?

Let’s Talk