A multicultural content marketing agency for organizations that inspire action and effect change.
Since 2007, Hook PR Group has created cross-cultural and family-focused marketing campaigns that raise awareness and inspire action. Our clients are for-profit, nonprofit and public agencies that need engaging content to promote their programs and initiatives related to education, finances and health.
How We Differentiate
1. Trained & Creative Storytellers: With our journalistic expertise, we develop well-researched stories and content that build brands, promote awareness and effect change. We learned how to tell stories by writing for publications of all sizes, from USA Today and The Dallas Morning News to The News Journal, and we know how to catch the attention of busy and demanding editors to implement PR initiatives.
2. Resourceful & Savvy Marketers: We’re current in industry best practices and resourceful in how we implement cost-effective marketing campaigns that enable budget-conscious organizations to procure maximum engagement. Some of our credentials: Inbound Marketing Certified by HubSpot, Certified Content Marketer through the Copyblogger Authority Certification Program, and Master Certified Solution Provider with Constant Contact.
3. Bilingual & Multilingual Communicators: We can help you develop culturally relevant marketing messages and campaigns in Spanish and a variety of languages. Since 2003, our cross-cultural team of professional translators has been helping organizations communicate more effectively with Latinos and other non-English speaking immigrants.
Our Team Leaders
Patricia V. Rivera, a certified content marketer and multicultural marketing consultant, excels at helping Delaware organizations build their brands with engaging content across multiple channels. As founder of Hook PR Group and Hook Translations, she leads a team of creative storytellers to develop content marketing campaigns that effect change and reel in results. She began her career as a print journalist and worked at The New York Times; The News Journal in Wilmington, Del.; and The Dallas Morning News. She holds a B.S. in communications from the University of Tennessee. Patricia is an active community member, serving as a board director of La Esperanza in Georgetown and as a member of the governor-appointed Delaware Hispanic Commission.
Mauricio Martinez, our senior web developer and social media consultant with more than 10 years of experience, handles the group’s web projects and digital campaigns. He is a pro at using web development responsive platforms, including content management systems such as Joomla, WordPress and Magento. His areas of proficiency are HTML 5, Swift, CSS3, PHP, SCRUM and Java Script/ JQuery/Angular. All the web projects are made using best practice accessibility and the latest web standards guidelines. Mauricio is also a master systems engineer with special mention in networks by Cisco Systems Network and Apple certified developer. He can bridge the gap between technical and business aspects of digital marketing and make best use of the tools and technology available.
Pablo Bellido, a certified Spanish translator with a mastery of both English and Spanish, is a senior translator for Hook Translations. His education, experience and attention to detail give him a degree of excellence in his translation and editorial work that is unsurpassed. Since 2006, Pablo has translated for several major companies. Also skilled in simultaneous interpretation, Pablo has applied his knowledge of the two languages to real-time interpretations during various conferences and training courses. His knowledge in translation software includes Trados (Tag editor and Multiterm), SDLX and Transit.
Ray Daminger, an independent contractor and senior consultant, has a passion for design that fuels him to provide creative concepts from start to finish. Ray earned his bachelor’s degree in art from Towson University and has been in the design industry for more than 20 years. He has worked with many local and statewide organizations and strives to not only design for them, but build a long-lasting relationship.
Erica Huttner joined the Hook team as a contributing editor and translator in 2015. She has a master’s in translation studies from Durham University in the United Kingdom. She specializes in Spanish to English translations, which allow her to draw on the cultural and linguistic knowledge that she gained during her two years as an English teaching assistant for the Spanish Ministry of Education. As an editor of content written in English, she has a keen eye for detail. She proofs text developed by the Hook team for accuracy, clarity and consistency of content. In her free time, Erica works on The Lingua File, a blog where she shares her love of languages.
Oscar Rivera-Rodas, a university professor and an award-winning poet, serves as Hook Translation’s Spanish-language consultant. He teaches Latin American literature and culture at the University of Tennessee and belongs to the influential Real Academia Española, the official watchdog of the Spanish language. Aside from being a well-known lecturer with contacts throughout Latin America, he has handled translations and editing for public relations agencies, websites, nonprofit groups and scholarly journals. He focused on Hispanic studies while pursuing an M.A. from the University of Connecticut and a Ph.D. from the University of California, Davis.
Marlene Taylor is a journalist and technical writer who has written about technology, science, nature and medicine. At Hook PR Group, she brings her journalism skills to the art of crafting difficult concepts into a clear and compelling narrative. Her work has appeared in The Oklahoman and the News Sentinel in Knoxville, Tenn., and she has written content for organizational newsletters, brochures and other materials. Marlene taught social media at the University of Tennessee in Knoxville, where she received a master’s degree in communications with a concentration in journalism and electronic media.
Want a brainstorming session with Hook PR Group’s creative storytellers? Send us an email or call 302.858.5055.