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So far dev has created 14 blog entries.

Is your multicultural marketing speaking to cross-cultural audiences?

If you doubt that the face of America is changing, visit an elementary school. The U.S. Census Bureau projected years ago that by 2020, 50.2 percent of children under age 18 would be ethnic minorities. In many states, including Delaware, that day has arrived early. The next huge shift: by 2040, people of color will [...]

Plain language translations for nonprofits

7 practices to adapt and translate content so that any client can easily understand your services. Nonprofits are often subject to the “curse of knowledge.” You have in-depth expertise about your organization and services. Your reflex (and good intention) is to provide as much information as possible, in terms you’re most familiar with. The problem? [...]

Find your brand ideal to drive growth and success

As you think about your goals for the year, have you analyzed your “why”? In branding, the need to be purpose-driven has become much more crucial. It’s not enough to know “what” you offer. You need a “why” — and it can’t be a self-serving focus on increasing the bottom line. In an article published [...]

Practice plain language marketing: Your readers will thank you!

Gobbledygook. That’s one word to describe language that is hard to understand and unapproachable. Yet that word sums up the result when marketers and other communicators use convoluted language. We know that content presented in clear, plain language benefits your organization in several ways, mostly by helping you connect with clients directly and personally. If [...]

Do you know the 3 stages of your buyer’s journey?

Are you providing content that is relevant and helpful to clients as they search for information about services you provide? Termed the “buyer’s journey,” marketing professionals have defined the three distinct stages of the buying process — awareness, consideration and decision. Knowing the three stages will help you hone your marketing content so that you [...]

Develop an email marketing strategy in 10 steps

Some email marketing providers make it so easy to send out enewsletters that many people do so without first crafting a strategy. As a result, their campaigns are ineffective or difficult to sustain. An email marketing strategy is one of the most important — and the most overlooked — elements of a successful email marketing [...]

5 reasons why email marketing is a power tool

You’ve used them all your life — a hammer, screwdrivers, nails and a measuring tape. But when you want to get quicker results, don’t you find yourself grabbing a power tool? The same goes for marketing a business or a nonprofit. You wouldn’t want to launch a new marketing project without making use of the [...]

The nonprofit buyer’s journey

Nonprofits are always in the business of attracting more donors. Donors are “customers” and you need to “sell” your cause to them. Just as any customer does, potential donors go through the three stages of the buyer’s journey — awareness, consideration and decision. As potential donors become aware of an issue, they will search for [...]

6 quick tips to build a nonprofit marketing campaign

As a nonprofit organization, you maintain a presence in the public eye. You constantly reach out to potential donors and those that need to hear your message or use your services. But are you seeing results from your efforts? A new marketing campaign may help carry your message farther and wider. These tips will help [...]

6 questions that lead to a content strategy

When it comes to marketing, are you a sailor who boards a ship without a rudder or a compass? The voyage may be exciting. But do you always get to where you want and need to go? As you start to think about how you will reach more prospects and clients in 2017 with your [...]