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So far dev has created 20 blog entries.

Is your multicultural marketing speaking to cross-cultural audiences?

If you doubt that the face of America is changing, visit an elementary school. The U.S. Census Bureau projected years ago that by 2020, 50.2 percent of children under age 18 would be ethnic minorities. In many states, including Delaware, that day has arrived early. The next huge shift: by 2040, people of color will [...]

Plain language translations for nonprofits

7 practices to adapt and translate content so that any client can easily understand your services. Nonprofits are often subject to the “curse of knowledge.” You have in-depth expertise about your organization and services. Your reflex (and good intention) is to provide as much information as possible, in terms you’re most familiar with. The problem? [...]

Find your brand ideal to drive growth and success

As you think about your goals for the year, have you analyzed your “why”? In branding, the need to be purpose-driven has become much more crucial. It’s not enough to know “what” you offer. You need a “why” — and it can’t be a self-serving focus on increasing the bottom line. In an article published [...]

How to achieve content marketing success in 2017

If you’re starting the new year without a clear idea of how you’ll attract and keep clients online, you may be setting yourself up for failure. Whether you’re running a nonprofit or a professional firm, creating a content marketing plan paves a path to success. Here are four steps to ensure that you get the [...]

Practice plain language marketing: Your readers will thank you!

Gobbledygook. That’s one word to describe language that is hard to understand and unapproachable. Yet that word sums up the result when marketers and other communicators use convoluted language. We know that content presented in clear, plain language benefits your organization in several ways, mostly by helping you connect with clients directly and personally. If [...]

Do you know the 3 stages of your buyer’s journey?

Are you providing content that is relevant and helpful to clients as they search for information about services you provide? Termed the “buyer’s journey,” marketing professionals have defined the three distinct stages of the buying process — awareness, consideration and decision. Knowing the three stages will help you hone your marketing content so that you [...]

Develop an email marketing strategy in 10 steps

Some email marketing providers make it so easy to send out enewsletters that many people do so without first crafting a strategy. As a result, their campaigns are ineffective or difficult to sustain. An email marketing strategy is one of the most important — and the most overlooked — elements of a successful email marketing [...]

6 reasons why you should use autoresponders

The digital world has changed marketing forever. Organizations have many tools at their disposal to grow their business. One very simple and effective tool is autoresponder, which automatically sends out emails at the times and with the content of your choosing. Once you have a customer’s email address, the autoresponder program “automatically responds” at predetermined [...]

To build your brand, voice and tone matter!

If writers-in-training repeatedly hear a piece of advice, it’s to find their voice. Voice is the author’s unique personality as conveyed through his or her writing, whether whimsical, dead serious or (as usually the case) somewhere in between. For organizations, developing a brand voice is just as important. Voice is determined by style and use [...]

5 reasons why email marketing is a power tool

You’ve used them all your life — a hammer, screwdrivers, nails and a measuring tape. But when you want to get quicker results, don’t you find yourself grabbing a power tool? The same goes for marketing a business or a nonprofit. You wouldn’t want to launch a new marketing project without making use of the [...]