Are you providing content that is relevant and helpful to clients as they search for information about services you provide? Termed the “buyer’s journey,” marketing professionals have defined the three distinct stages of the buying process — awareness, consideration and decision.
Knowing the three stages will help you hone your marketing content so that you meet clients wherever they are in the process. Doing so will also establish you as a source of knowledge. [Read more…] about Do you know the 3 stages of your buyer’s journey?