Blog 2017-10-26T00:49:51+00:00
Branding
Content Marketing
Multicultural Marketing

The nonprofit buyer’s journey

Nonprofits are always in the business of attracting more donors. Donors are “customers” and you need to “sell” your cause to them. Just as any customer does, potential donors go through the three stages of the buyer’s journey — awareness, consideration and decision. As potential [...]

6 quick tips to build a nonprofit marketing campaign

As a nonprofit organization, you maintain a presence in the public eye. You constantly reach out to potential donors and those that need to hear your message or use your services. But are you seeing results from your efforts? A new marketing campaign may help [...]

Email subject line tips to increase open rates

You’ve written your email, you’re ready to send it to your customers. You’ve checked the content, found good artwork and made sure that it is tailored to the needs of your customers. Now, you must invest time in the email subject line. It’s impossible to [...]

6 questions that lead to a content strategy

When it comes to marketing, are you a sailor who boards a ship without a rudder or a compass? The voyage may be exciting. But do you always get to where you want and need to go? As you start to think about how you [...]

Want thoughtful content? Hire journalists

Marketing guru David Meerman Scott, bestselling author of The New Rules of Marketing & PR, say journalists are best suited for developing great content. As an experienced journalist, I couldn’t agree with him more! Read his logic below, as it appeared on his blog, www.webinknow.com. [...]

Tips and tricks for telling a winning nonprofit story

You have a great nonprofit story to tell your potential clients or donors about your organization and its successes. But are you telling it in the best way possible so that it touches the hearts and minds of your readers? Does it motivate them to [...]

5 tips to create content like a journalist

The techniques of a brand journalist have become a more respectful way to communicate with today’s informed customers and reap positive results. Brand journalism focuses on the consumer and provides truthful and interesting content that gains the customer’s trust. Developed just in the last decade, [...]

Are your translations effective?

Getting your organization’s content translated into a target language can be a challenge. Then you must determine if the translations are effective. The easiest way for a nonprofit manager to test the translation effectiveness is by asking a simple question: Does the translation sound like [...]