Some email marketing providers make it so easy to send out enewsletters that many people do so without first crafting a strategy. As a result, their campaigns are ineffective or difficult to sustain.
An email marketing strategy is one of the most important — and the most overlooked — elements of a successful email marketing campaign. Here’s a 10-step process to help you develop one:
1. Set goals for your email marketing. What do you want to accomplish? Are you looking to sell more of a particular service, or do you want to rise as an authority in your industry or community? How will you measure your email campaign’s success? Ideally, your email marketing strategy should identify your goals for the next six months to one year.
2. Determine your starting point and budget. Review the nuts and bolts of your strategy. How many email addresses do you have? How will you acquire more? Do you have staff to help, will you do it yourself or will you outsource? This is the time to determine how the enewsletter will get done on a regular basis. [Read more…] about Develop an email marketing strategy in 10 steps