Support for your next priority
If you’re launching a service, recruiting staff or navigating change, our team can develop your communications plan, complete selected projects or provide ongoing support.
Three ways to move from strategy to action
Growth Blueprint
Investment: $3,500
A four-week engagement that sets marketing and communications priorities and produces a custom 90-day plan.
- A scorecard assessing your website, communications and outreach
- Key messages for priority audiences, including patients, referring providers or staff
- Content recommendations to explain services, support referrals or reach prospective employees
- An action plan your team can update each quarter
- A custom AI skill for a recurring marketing task, with setup and team training
Growth Activation
Starting at $7,500
Everything in Growth Blueprint, plus a review of comparable providers and 60 days of execution by Hook’s team.
- Two to three completed projects, such as service-page updates, recruitment content or a patient guide
- A review of three comparable providers’ websites and social channels
- A plain-language review and translation recommendations for selected materials
- A team handoff with editable files and instructions for updating completed materials
- A progress review and updated plan for the next quarter
Monthly Momentum
Starting at $5,000 per month
Ongoing marketing strategy and execution from Hook’s team.
- Monthly priorities for patient outreach, recruitment, employee communications or organizational change
- Two strategy sessions each month to assess progress and guide decisions
- Writing, design, website updates and multilingual communications within an agreed scope
- A review of results and updated priorities for the next quarter
Your team gains a strategic partner and the capacity to put decisions into action.
Hook also offers Signature Websites and Multilingual Communications as separate services.
How each plan is built
Hook starts each Growth Blueprint and Growth Activation plan the way a reporter starts a story: with facts before conclusions.
1. Listen
Interview your team about goals, services and capacity.
2. Review
Assess your website, outreach and messaging across five areas:
- Direction & Capacity: Goals, services and available resources
- Audiences & Trust: Patients, families, staff, referring providers and community partners
- Shared Messaging: How you describe your services, expertise and next steps
- Channels & Systems: Website, outreach, approvals and ongoing communications
- Dignity & Access: Plain language, language access, accessibility, consent and representation
3. Focus
Narrow the work to two or three priorities your team commits to.
4. Build
Develop the messages, content recommendations and action plan. Assign responsibilities and deadlines, and establish a process for updating the plan each quarter.
Why Hook
Hook helps healthcare organizations strengthen their brands and communicate through change. Our experience spans brand messaging, employee engagement, recruitment and crisis communications.
Founded in 2007, Hook brings strategic counsel, plain-language writing and multilingual expertise to complex communications work.
