Choose a plan on its own or with hands-on support.

Growth Blueprint

A four-week engagement that produces a custom 90-day communications plan.

  • A scorecard assessing your communications strengths and gaps
  • Key messages tailored to your priority audiences
  • Content recommendations that build trust and move people to give or get involved
  • An action plan that you can easily update each quarter
  • A custom AI skill for a recurring marketing task, with setup and team training

Your team knows where to focus and what to say, and every task has an owner.

Investment: $3,500

Growth Activation

Everything in Growth Blueprint, plus a review of peer organizations and 60 days of execution by Hook’s team.

  • Two to three completed projects, such as an annual appeal letter, revised program pages or a newsletter launch

  • A review of three peer organizations’ websites and social channels

  • A team handoff with editable files and instructions for updating the completed materials

  • A progress review and updated communications plan for the next quarter

By the end, the plan is in use and the first pieces of work are live.

Starting at $7,500

How each plan is built

Hook starts each plan the way a reporter starts a story: with facts before conclusions.

1. Listen

Interview your team about goals, workload and barriers.

2. Review

Assess materials, channels and sign-offs across five areas:

  • Direction & Capacity: Goals, annual work and staff time
  • Stakeholders & Trust: Community, funders, partners, board and staff
  • Shared Language: Mission, role, impact and public guidance
  • Systems & Approvals: Roles, sign-offs and source materials
  • Dignity & Access: Consent, representation, plain language, language access and accessibility

3. Focus

Narrow the work to two or three priorities your team commits to.

4. Build

Develop the messages, content recommendations and action plan. Assign responsibilities and deadlines, and show your team how to update the plan each quarter.

Why Hook

Since 2007, Hook has helped nonprofits and foundations communicate their mission and represent people with dignity. Founded by a former business reporter, we ask good questions, listen closely and check the facts. Our work draws on research, proven methods and national consulting networks.

What Clients Say

“In just one year, Hook PR & Marketing transformed our fragmented outreach into a cohesive, strategic communications effort. We now have a unified message, modern branding and a clear plan to raise awareness about mental health in Delaware.”

— Dr. Joshua Thomas, NAMI Delaware

Frequently asked questions

How much time will our team need to commit?

Both plans start with a kickoff and a few working sessions. Growth Activation adds progress check-ins and review of the work Hook completes.

A small group of people who know the organization well. Others can join when their input would help.

An existing strategic plan can provide useful context, but it isn’t required. Current goals and other organizational materials can also inform the engagement.

You’ll have a message, a plan and a simple process to build the next one yourself. If you’d like help putting it to work, Hook can take on a project or support you through Monthly Momentum.

A reusable set of instructions tailored to one recurring marketing task, such as checking drafts against your messages and standards. Hook sets it up in your team’s chosen AI tool and provides training.

Your scorecard shows the biggest gaps. Hook recommends two or three projects, and your team makes the final call.

Start a conversation

Book a discovery call to talk through what your organization is working toward and where to start.