Build a marketing process you can use quarter after quarter.

Start with a custom 90-day plan, with weekly actions based on your goals and budget. Learn how to review results and update your priorities every 90 days.

What we focus on

Your message
Why customers should choose your business, and how to explain what you offer.

Your priorities
Marketing activities that fit your goals, budget and the time you have available, informed by how customers find and choose your business.

Your planning process
A weekly action plan and a reusable template for reviewing results and planning the next quarter.

How It Works

Week 1: Kickoff

A 90-minute conversation with Patricia about your business goals and current marketing, including your available budget and staff time.

Week 2: Your message

Review the first draft of your business message with Patricia. One round of revisions is included after your feedback.

Week 3: Plan and homepage

Receive a weekly marketing plan with responsibilities and budget recommendations, plus a homepage mockup with suggested wording and a call to action.

Week 4: Design and quarterly planning

Review your rack card or service sheet. Walk through your 90-day plan and learn how to use the planning template to review results and set priorities for the next quarter.

What You Get

  • A customer journey map for one primary customer group, covering Know, Like, Trust, Try, Buy, Repeat and Refer, with recommendations for each stage

  • A custom 90-day marketing plan with weekly actions, budget recommendations and responsibilities

  • A reusable quarterly planning template and instruction on reviewing results and updating the plan every 90 days

  • A core business message you can adapt for your marketing

  • A homepage mockup with suggested wording and a call to action

  • One designed marketing piece, agreed on at kickoff and delivered as a print-ready file

Your plan may recommend activities for your website, search visibility, online reviews, social media, email, events or print materials. We choose them with you based on your goals and how you reach customers. The quarterly planning process helps you assess results and adjust your approach over time.

Flat fee: $3,500, paid at signing

Why Hook

Hook has helped businesses with their marketing since 2007. Our team’s work is led by a Master Certified Marketing Consultant.

Hook was named the SBA’s 2019 Delaware Minority-Owned Business of the Year.

Hook developed an insightful assessment of our marketing foundation and messaging. Their process provided a concise and effective set of strategies and priorities — delivered in a matter of weeks. The value was substantial. I recommend it to any organization looking to project a bigger and more professional presence.

George Pastrana, Living Greens Farm 

FAQ

How much of my time does it take?

Plan on about four hours over four weeks for the kickoff, your review of the message and the final walkthrough, including instruction on quarterly planning. We’ll also need your feedback and existing materials on the dates we agree on.

No. We build the system around the time and resources you have. You can manage the plan yourself or share responsibilities with your staff. The reusable template helps you plan each quarter.

Your Growth Plan includes a homepage mockup with suggested wording that your web developer can use. Website development is separate. If you’d like Hook to build it, we’ll provide a separate proposal.

Yes. At kickoff, we’ll agree on one piece that fits how you reach customers, such as a rack card or service sheet.

We provide print-ready files. Printing is separate, and we can recommend a printer.

You keep the plan, materials and reusable planning template. Each quarter, you can review results and use the same process to update your goals, priorities and weekly actions. If you’d like help with implementation, we offer monthly support separately.

Yes. Our 90-Day Communications Plan helps nonprofit teams establish a communications process they can use each quarter.

Let’s talk about your business

Tell us about your business goals. In a 20-minute discovery call, we’ll discuss whether the 90-Day Growth Plan fits your business.