Set direction for the next quarter

Build a nonprofit marketing strategy that gives your team focus for the next 90 days.

Your team will have a practical way to set priorities and tell your story consistently:

  • Strategy: Priorities and recurring work for the next 90 days
  • Storytelling: Shared language for explaining your work, earning trust and inviting action
  • Systems: A workable approval process and a regular planning and review cycle

How It Works

Build your mission growth plan. 

Week 1:

Start with inquiry

You share your goals, communications, audiences and upcoming needs.

Week 2:

Set the strategy

Together, we identify the priorities for the next quarter.

Week 3:

Build the message and system

For each priority, we shape the message and make a plan for using it.

Week 4:

Confirm the plan 

You review the recommendations. We finalize the plan, responsibilities and next steps.

What We Build Together

Dignity, trust and inquiry guide the work

  • A review of current goals, communications and capacity

  • Two or three priorities for the next quarter

  • Shared messaging and audience guidance

  • A 90-day work plan with owners and timing

  • An approval process and central working document

  • A simple way to review progress and adjust

  • Ranked priorities for the next 90 days and beyond

  • Clear ownership between your team and external partners

Bonus: Every plan includes homepage strategy, messaging, and a mockup. You have something ready to use.

Investment: $5,000

Why Hook

Nonprofits often have to explain complicated work to people who are unfamiliar with it. For nearly 20 years, Hook has helped teams make their work easier to understand and support. Our work draws from StoryBrand, Duct Tape Marketing and dignity-first communication.

Hook developed an insightful assessment of our marketing foundation and messaging. Their process provided a concise and effective set of strategies and priorities — delivered in a matter of weeks. The value was substantial. I recommend it to any organization looking to project a bigger and more professional presence.

George Pastrana, Living Greens Farm 

FAQ

Does the plan include marketing?

Yes. We review your website, email, social media, outreach, donor communications, public statements and the materials your staff and partners use.

The plan helps you decide what to do first and what can wait. Writing, design, web development and other implementation work are separate services.

It covers the four-week process, including a review of your materials, a leadership working session, messaging and planning work, a 90-day plan with priorities and responsibilities, a scorecard and a final review meeting.

Your executive director or another senior leader, along with one or two people who know your programs, fundraising, communications or operations.

No. Your annual goals, current concerns and upcoming needs are enough to get started. A strategic plan is helpful, but it isn’t required.

You can use the plan internally, ask Hook to help with a specific project or continue with Monthly Momentum.

What’s Next

If you’d like to talk through what your team needs for the next quarter, let’s start there.