Strategy & Storytelling looks at the whole communications picture.

Build a nonprofit marketing strategy around your goals, priorities and message.

The engagement focuses on three areas:

  • Strategy: The goals and audiences that should guide your communications
  • Storytelling: The language you use to explain your work and invite people to take part
  • Systems: How communications are planned, approved and assigned

We also consider visibility and measurement, including audience reach, engagement and the results of current efforts.

Together, these areas help us identify strengths, gaps and next priorities.

How It Works

Four weeks to build your message and plan.

Week 1:

Start with inquiry

Share your goals, audiences and key communications, then meet with Hook to surface the biggest needs and opportunities.

Week 2:

Set the priorities 

Narrow the work to two or three priorities and define the positioning that will guide the message.

Week 3:

Develop the message

Build the StoryBrand framework, core messaging and audience guidance, then apply it to the homepage.

Week 4:

Confirm the plan 

Review the messaging and recommendations, make final adjustments and choose the first priorities to put into action.

What We Build Together

Dignity, trust and inquiry guide the work.

  • A review of current goals, communications and capacity

  • Two or three communications priorities based on our review

  • Positioning, StoryBrand framework and organizational messaging

  • Messaging and strategy guidance for your priority audiences

  • Homepage messaging and structure

  • A simple quarterly process for updating the plan and priorities

  • Ranked priorities for the next 90 days and beyond

  • Clear ownership between your team and external partners

Your communications needs will change during the year. The plan is built to be updated each quarter as priorities shift across areas such as:

  • Advocacy & Public Education
  • PR & Crisis Communications
  • Donor & Supporter Communications
  • Community Engagement & Outreach
  • Digital Strategy & Coordination

Investment: $5,000

Why Hook

For nearly 20 years, Hook has helped nonprofits make complex work easier to understand. Our approach draws from journalism, StoryBrand, Duct Tape Marketing and dignity-first communication.

Hook developed an insightful assessment of our marketing foundation and messaging. Their process provided a concise and effective set of strategies and priorities — delivered in a matter of weeks. The value was substantial. I recommend it to any organization looking to project a bigger and more professional presence.

George Pastrana, Living Greens Farm 

FAQ

Does the engagement include a review of our current marketing?

Yes. We review your website, email, social media, donor communications and other key materials. Then we identify where communications need attention and what to tackle first.

The four-week engagement includes review of key materials, leadership working sessions, positioning and messaging, homepage recommendations and the final plan.

Usually the executive director or another senior leader, plus one or two people who know the organization’s programs, fundraising, communications or operations.

A strategic plan is helpful, but it isn’t required. We’ll start with your current goals, priorities and upcoming needs.

You can take the recommendations and continue with your own team. If you need help implementing them, Monthly Momentum provides ongoing communications and marketing support.

What’s Next

If you’d like to talk through what your communications need now, let’s start there.