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Solve your marketing dilemma with expert insights.
On this page, we share tips to develop authentic marketing connections – in multiple languages – using storytelling skills, marketing savvy and multicultural insights. We’ll also share some company updates. Questions? Email info@hookpr.com.
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The Nonprofit Advocacy and Storytelling Guide
Tell Stories That Matter: A Storytelling Cheat Sheet
Branding Workbook to Ensure Marketing Consistency
The Ultimate Guide to Engaging & Effective Annual Reports
Resources & Tips
Do you have a memorable and meaningful brand?
Have you thought about the importance of developing a meaningful brand? Do you want your target audience to find value in their relationship with you? It is no longer enough to just market your products and services. The marketplace has seen a rise in brands restructuring their [...]
A quick and easy guide to empathy mapping
Jill is a single mother of two. Her administrative job keeps her at her desk all day. A creature of habit, she continues to eat the same high-calorie fast-food meals that she did in college. Her clothing size has increased steadily over the past 18 months. Bob [...]
Use your About Us page to pique interest
Website visitors love About Us pages, which offer great opportunities to arouse the interest of prospective customers and make authentic connections. Ironically, though, the About page is one of the hardest to create. The natural inclination is to build your case about why your organization is so wonderful, detailing [...]
Do you relay a clear brand message on your home page?
Your website’s home page is your organization’s virtual business card. It is your visitors’ first impression, and perhaps your only opportunity to connect with a potential client. An ideal website home page message should entice your visitors to keep learning more about you. Consider the following when [...]
Do you know the 3 stages of your buyer’s journey?
Are you providing content that is relevant and helpful to clients as they search for information about services you provide? Termed the “buyer’s journey,” marketing professionals have defined the three distinct stages of the buying process — awareness, consideration and decision. Knowing the three stages will help you hone [...]
Need a quick website makeover?
You spent a lot of time and money developing your website. It should work for you every day, 24 hours a day, and attracting consumers to your business or organization. But does it? Is it clearly explaining what you do? Does it entice customers or clients to read through [...]
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Since 2007, Hook PR & Marketing has helped changemakers throughout the Mid-Atlantic reel in success with strategic marketing messages and brand building campaigns in multiple languages.
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