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Solve your marketing dilemma with expert insights.
On this page, we share tips to develop authentic marketing connections – in multiple languages – using storytelling skills, marketing savvy and multicultural insights. We’ll also share some company updates. Questions? Email info@hookpr.com.
Resources & Tips
4 ways to assess your website effectiveness
Websites can make a great first impression, or they can put off potential clients who look elsewhere. Clients often judge organizations by what they see just on the home page. These four questions will help you evaluate your website effectiveness. 1. After viewing your site, do potential [...]
Do you have a memorable and meaningful brand?
Have you thought about the importance of developing a meaningful brand? Do you want your target audience to find value in their relationship with you? It is no longer enough to just market your products and services. The marketplace has seen a rise in brands restructuring their [...]
A quick and easy guide to empathy mapping
Jill is a single mother of two. Her administrative job keeps her at her desk all day. A creature of habit, she continues to eat the same high-calorie fast-food meals that she did in college. Her clothing size has increased steadily over the past 18 months. Bob [...]
How to make your About Us page unforgettable
Website visitors love About Us pages, which offer great opportunities to arouse the interest of prospective customers and make authentic connections. Ironically, though, the About page is one of the hardest to create. The natural inclination is to build your case about why your organization is so wonderful, detailing [...]
Do you have clear homepage messaging reflecting your brand?
Your website’s home page is your organization’s virtual business card. It is your visitors’ first impression, and perhaps your only opportunity to connect with a potential client. An ideal website home page message should entice your visitors to keep learning more about you. Consider the following when [...]
Do you know the 3 stages of your buyer’s journey?
Are you providing content that is relevant and helpful to clients as they search for information about services you provide? Termed the “buyer’s journey,” marketing professionals have defined the three distinct stages of the buying process — awareness, consideration and decision. Knowing the three stages will help you hone [...]
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Since 2007, Hook PR & Marketing has partnered with changemakers across the Mid-Atlantic to reel in greater impact through strategic messaging and brand-building campaigns in multiple languages. Ready to take your marketing to new depths?
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