A steady partner for your marketing 

Monthly Momentum helps nonprofit teams keep communications from falling behind. We meet twice a month, agree on the work and adjust when priorities change.

Monthly Momentum

Our primary way of working with nonprofits.

Ongoing monthly marketing support for nonprofits. Hook takes on the communications and marketing work agreed to each month and provides guidance as needs arise.

Starts at $4,000/month. Scope adjusts to your priorities and capacity.

How It Works

A plan to keep your marketing focused and moving.

Start with the plan

Monthly Momentum starts with Strategy & Storytelling. We review your priorities and decide what to work on next.

Maintain the momentum

At each meeting, we review the partnership work and its outcomes, make decisions and adjust as needed.

Set the next quarter

At the end of each quarter, we review what happened and set priorities for the next 90 days.

Focused on what
nonprofits need most

Nonprofit marketing support for teams that need senior guidance, content and follow-through.

Advocacy & Public Education

Explain complex issues and invite people to understand, participate or act.

PR & Crisis Communications

Manage media relations, public statements, leadership communication and crisis response.

Donor & Supporter Communications

Build trust through appeals, stewardship, funder communications and impact updates.

Community Engagement & Outreach

Reach participants, volunteers and partners through community updates, outreach materials, volunteer recruitment and event communications.

Digital Strategy & Coordination

Improve websites, email, search, forms and social media so people can find information, give, apply or stay connected.

Why Hook

Since 2007, Hook has helped nonprofits and foundations explain their work and reach the people they need to reach.

Our journalism background makes us curious and careful. We ask questions, check the facts and help teams decide what to say and do.

When communications involve people’s lives, we consider consent, context, dignity and their own voices.

In just one year, Hook PR & Marketing transformed our fragmented outreach into a cohesive, strategic communications effort. From guiding our media relations to helping us recover a lost social media account, their team brought professionalism, expertise, and real results.

Dr. Joshua Thomas
NAMI Delaware

FAQ

What does the starting fee of $4,000 a month cover?

Each month, we agree on a focused set of priorities based on what your organization needs and the work involved. Your fee covers the work in that monthly plan, two working meetings and guidance between meetings. Any outside expenses or work beyond the agreed monthly scope will be discussed and approved separately.

We establish the strategy that will guide our work together. We review your goals, audiences and current communications, set priorities, strengthen the core message and create the first monthly work plan. This is included in your monthly fee.

For many organizations, yes. Some use Momentum when a communications position is open or one person is carrying too much. Others have staff and bring in Hook for senior direction and added capacity.

Monthly Momentum generally costs less than hiring one experienced communications professional and gives you access to a team with expertise in strategy, writing, public relations, design and digital marketing. You don’t have to recruit, onboard or manage another employee.

We begin with a six-month commitment. After that, the partnership continues month to month and can be ended with 30 days’ notice.

Plan for two one-hour meetings each month, along with time to review and approve work. You’ll need one point person who can make decisions and respond within the agreed timeline.

We adjust the monthly plan together. If something new or urgent comes up, we decide what moves forward, what pauses and what can wait. At the end of each quarter, we review the work and set priorities for the next 90 days.

What’s Next

If your organization is ready for marketing support that actually holds, let’s find out if it’s a fit.