Strengthen your messaging and attract the right clients.

$3,500 | Delivered in four weeks

What We Cover

Message
Why customers should choose your business and how to explain what you offer.

Priorities
Where to invest your marketing time and budget.

Planning
How to put your plan to work, measure progress and prepare for the next quarter.

How It Works

Week 1: Kickoff

Meet with us to discuss your business goals, current marketing and available resources.

Week 2: Messaging

Review your draft business message. One round of revisions is included.

Week 3: Marketing strategy

Receive your 90-day marketing plan and homepage mockup with suggested copy.

Week 4: Final review and next steps

Review your designed marketing piece and final plan. Learn how to assess results and plan your next quarter.

What You Get

  • A customer journey map for one primary customer group, covering Know, Like, Trust, Try, Buy, Repeat and Refer, with recommendations for each stage

  • A core business message you can adapt for your marketing

  • A customized 90-day marketing plan with weekly actions, responsibilities and budget recommendations

  • A homepage mockup with suggested messaging and a call to action

  • A reusable quarterly planning template and instruction on reviewing results and updating the plan every 90 days

  • One professionally designed marketing piece, selected at kickoff and delivered as a print-ready file

Your plan may include recommendations for your website, search visibility, online reviews, social media, email or other marketing channels. Together, we’ll select the activities that best fit your business and budget.

Flat fee: $3,500, paid at signing

Why Hook

Since 2007, Hook has helped businesses develop marketing strategies and put them into action. Your Growth Plan is led by Patricia V. Rivera, a Master Certified Marketing Consultant with nearly 20 years of experience helping organizations communicate and grow.

The firm’s work has also earned recognition, including the SBA’s Delaware Minority-Owned Business of the Year award.

Hook developed an insightful assessment of our marketing foundation and messaging. Their process provided a concise and effective set of strategies and priorities — delivered in a matter of weeks. The value was substantial. I recommend it to any organization looking to project a bigger and more professional presence.

George Pastrana, Living Greens Farm 

FAQ

How much of my time does it take?

Plan on about four hours over four weeks for meetings and reviews. We’ll also need your feedback and existing materials according to the schedule agreed upon at kickoff.

No. We build the system around the time and resources you have. You can manage the plan yourself or share responsibilities with your staff. The reusable template helps you plan each quarter.

Your Growth Plan includes a homepage mockup with suggested wording that your web developer can use. Website development is separate. If you’d like Hook to build it, we’ll provide a separate proposal.

Yes. At kickoff, we’ll agree on one piece that fits how you reach customers, such as a rack card or service sheet.

We provide print-ready files. Printing is separate, and we can recommend a printer.

You keep the plan, materials and reusable planning template. Each quarter, you can review results and use the same process to update your goals, priorities and weekly actions. If you’d like help with implementation, we offer monthly support separately.

Yes. Our 90-Day Communications Plan helps nonprofit teams establish a communications process they can use each quarter.

What’s Next

Tell us about your business goals. In a 20-minute discovery call, we’ll discuss whether the 90-Day Growth Plan fits your business.